| comp., MS |
campaign (A marketing program designed to accomplish a specific result, such as introducing a new product or increasing market share. The main way to accomplish this result is through communicating the benefits of a product or service to people and businesses. Campaigns often include more than one communication method, such as print advertisements, promotional discounts, and direct mail); Campaigns (A business application in Microsoft Office Live that allows users to create and manage marketing and sales campaigns) |
