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экономическое обоснование проекта, экономическая модельstresses
gen. business case (There are lots of projects your company could take on, so why should yours be funded? A good business case shows why your project makes solid financial sense to the organization. It supports planning and decision-making, such as what to buy, what vendor to choose, and when to implement–all based on maximizing the value created by the effort. See solutionmatrix.com wordfiend)