IT |
The current and prospective effect on earnings and capital arising from negative public opinion (Reputation risk affects a bank’s ability to establish new relationships or services, or to continue servicing existing relationships. It may expose the bank to litigation, financial loss or a decline in its customer base. A bank’s reputation can be damaged by Internet banking services that are executed poorly or otherwise alienate customers and the public. An Internet bank has a greater reputation risk as compared to a traditional brick-and-mortar bank, because it is easier for its customers to leave and go to a different Internet bank and since it cannot discuss any problems in person with the customer) |