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product placement
gen.
Product-Placement
;
Product Placement
Schleichwerbung in Film/Fernsehen
;
Produktplatzierung
f
commer.
Markteinführung
f
market.
Productplacement
(
Andrey Truhachev
)
English thesaurus
product placement
cinema
A business arrangement whereby the filmmakers agree to show the products or logo of a particular company, usually in return for payment or other consideration.
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