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| Russian | English |
| материалы, размещаемые в месте продажи | point-of-sale tools (товара; free catalogues, interchangeable signage and stickers highlighting special offers, etc. ART Vancouver) |
| место у входа в магазин | front end (Front end: The area including and surrounding checkout – upfront, near the entry doors – that attracts high traffic volume and is therefore considered a prime location for secondary merchandising.  instoremarketer.org Кло) |
| ограничение по месту в магазинах | shop capacity constraint (MichaelBurov) |
| ограничение по месту в магазинах | store capacity constraint (MichaelBurov) |