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Terms for subject Advertising containing | all forms
ChineseEnglish
不着戏装的dry run
不着戏装的dry rehearsal
任务task budgeting
任意算法arbitrary method
内部trade show
前期大算投入frontload
区域性广告算分配market-by-market allocation
取代播广告pre-empt
见性observability
同意为高价广告出让定时间的低折扣价preemptible rate
后期算使用计划backload
地区性广告算分配area-by-area allocation
多则广告pool out
媒体media budget
尼尔森电视节目播出费program basis
市场market anticipation
广告budget
广告算分配appropriation
广告算的一年期going year
广告主媒体订函order letter
广告保留advertising reserve
广告成本算人员estimator
广告版面购及刊发安排等一览表space schedule
弹性调整算法adaptive-control model
悬疑告式广告活动teaser campaign
悬疑告式广告活动teaser
户外广告潜在受众potential viewer
时间time bank
最能达到期效果的时机psychological moment
竞争对等算法competitive-parity method
竞争者比率算法competitor's expenditure percentage method
累积算法build-up method
艺术品art order
节目告片trailer
行为behavioral expectation
近期播出剧目的courtesy announcement
近期播出剧目的courtesy
零基点算法zero-based budgeting
设性采访unstructured interview
音乐退prefade
顾客期测试expectation measures
付款卡prepaid card
估成本estimate
先品牌选择pre-choice
先拼接户外广告牌prepasting
先购买up-front buy
先选定的样本predesignated sample
印广告插页preprint inserts
prerolling
告 Mgive warning (to M)
售价格preemptible rate
定清单booking list
定计划timetable
preview
报告preview report
sneak preview
期客户qualified prospect
期客户prospective customer
期消费者prospect
测变量predictor variable
演灯preview light
留的广告时间participation spot
算累进法budget buildup method
观室viewing room
prescreening
计到达人数schedule reach
计单价expected unit sales
计收视率estimated rating
计观众人数projected audience size
计销售额anticipated sales
订单booking sheet
评估pre-evaluation
防注射战略inoculation strategy