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Terms for subject Advertising containing | all forms
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一刻钟平均视听众average quarter-hour audience
一小时插播广告spot load
一手primary data
不同日同一时段的累计收视人horizontal cume
二手secondary source data
二手据研究secondary research
享有量和频率折扣的广告rate holder
人口统计demographics
piece count
定价法off-even pricing
读秒countdown
even page
光圈系f-stop
出版物阅读天合计reading days
分类classification data
判别函分析discriminant function analysis
到达户households reached
到达户homes reached
到达的个体individuals reached
制表所用样本in-tabulation
占大多be in the majority
书、报等的一次print run
press run
不足underrun
印刷册run
反馈总人respondent set
受众accumulation
受众总total audience
受众总gross audience
区间的百分之一centile
变差系co-efficient of variation
变异系co-efficient of variation
变异系beta co-efficient
古风体old-style figures
古风体non-lining figures
含有字母和字的alphanumeric
品牌开发指brand development index
品牌成长指brand development index
品牌潜力指brand potential index
品牌评级指Brand Rating Index
品类开发指category development index
在期限上或量上无限制的open end
城市互联网据中心city internet data center
base figure
多因素指multiple-factor index
定价法off-even pricing
媒体据公司Media Statistics, Inc.
统计方法word-count method
字母与字并用的alphanumeric
字符计character count
客户据管理client database management
对少民族报纸ethnic press
对少民族电台ethnic radio
对比系co-efficient of correlation
族群媒介ethnic media
尼尔森全国电视观众指pocketpiece
尼尔森公司按人口量对县级的分类ABCD counties
尼尔森家庭视频指Nielsen Homevideo Index
尼尔森广播指Nielsen Broadcast Index
尼尔森电视观众指Television Index
尼尔森电视观众指Nielsen Television Index
尼尔森网络电视收视指Nielsen Station Index
尼尔森药物综合指Nielsen Drug Index
尼尔森食品指Food Index
尼尔森食品综合指Nielsen Food Index
尼尔森食品药品指Food and Drug Index
左读back reading
市场开发指market development index
布拉德英国按月提供媒介费率和数据的机构British Rate and Data
平均字符计average character count
平均广告页接触次average page exposure
平均视听众average audience
广告受众人advertising audience number
广告响应系advertising response coefficient
广告浏览次ad view
广告点击number of ad hits
广告点选人ad view
广告行advertising linage
广告访问number of ad visits
广告达到一定量的折扣quantity discount
建立新据点interpolate
开机sets in use
异步字用户线asymmetric digital subscriber line
忠诚指loyalty index
总印象gross impressions
户外广告的关注人effective circulation
所有读者阅读天的总和reading days of issue exposure
持续受众指audience-holding index
index board
按广告点击后的交易付费cost per lead
按点击计费pay per click
按行付费linage
搅得某人不下去sb. out of count
收听电台节目的户households using radio
收看电视节目户households using television
收看电视节目户homes using television
不完的out of count
字互动媒介digital interactive media
字化电脑处理digitized computerization
字媒介digital media
字用户专线digital subscriber line
字盒式录音带digital videocassette
字视频摄像机digital video camera
据交叉分析cross-sectional analysis
据交叉分析cross analysis
据单表data sheet
据库查询database queries
据库营销database marketing
据流媒体streaming media
据访问data access
out of count
早期多跟随者early majority
时码计time code counter
有市场潜质的受众总total marketable audience
有线电视用户cable lift
期刊的实际购买或订阅original purchase unit
未来商future quotient
样本基base
检索key numbers
正像读right reading
每 12 点活字字符characters per pica
每份读者readers per copy
每册读者readers per copy
每台电视机的观众人viewers per set
每台电视机观众人viewers per set
每小时印张sheets per hour
每户家庭的观众人viewers per household
每户家庭观众人viewers per household
每户收视家庭的观众人viewers per viewing household
每户收视家庭观众人viewers per viewing household
每派卡字符characters per pica
每点击付费cost-per-click
每英寸页pages per inch
每页字符characters per page
每页读者page traffic
消费者据库consumer database
点击hits
点击次clicks
焦距比F number
电子据库electronic database
电影胶片侧边edge number
电视开机户homes using television
电视观众人persons viewing television
目标群体指Target Group Index
直接回复记direct response counts
相关系co-efficient of correlation
社会地位指index of social position
粒码计index counter
精确字符计accurate character count
co-efficient
β 系beta co-efficient
矩阵co-efficient matrix
累积人cume persons
累积听众cume persons
累计户accumulated households
累计视听众audience accumulation
累计频cumulative frequency
经销店记store count basis
统计census
缆线据机cable lift
网目线screen ruling
网页接触人page impressions
罗马Roman figures
能搓粘于设计稿上的字母、字、符号等rub on
能搓粘于设计稿上的字母、字、符号等rub off
营销据库marketing database
观看某台节目的总时share of viewing hours
视频据流video streaming
基数base count
tally light
访问visits
读者readership
贝塔系beta co-efficient
赞助商识别指sponsor identification index
过半clear majority
过往车辆计traffic count
连续日同一时间同台的同一广告播出horizontal saturation
连续日同时段同台的广告播出horizontal buy
邮编名录计ZIP code count
控制审核机构Controlled Circulation Audit
阅读次hits
随机random number sequence
随机字抽样random digit sample
随机字拨号random digit dialog
随机程序random number program
露出one hundred showing 100
非全栏广告付费的最多行限制maximum depth requirement
非参检验non-parametric
预计到达人schedule reach
预计观众人projected audience size