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Terms for subject Advertising containing | all forms
ChineseEnglish
一营销one-to-one marketing
不配out of register
两端justification
两端flush left and right
两边各有正文内容的开页广告Scotch spread
付印前校flat proof
企业企业business-to-business
企业企业广告business-to-business advertising
企业企业广告公司business-to-business agency
传播communication target
全景pan focus
内文面位置facing matter
厂内校house corrections
ragged left
quad right
flush right
base alignment
媒体赞助商的优先取舍权right of first refusal
媒体针本地广告主和全国性广告主的广告费率差rate differential
产品使用情况无内容限制的记录open-end diary
偶交换dyadic exchange
印版的手工修润hand tooling
口型looping
口型旁白lip sync dialogue
外内刊external house organ
存货在期限内的降价补差承诺floor stock protection
少数民族报纸ethnic press
少数民族电台ethnic radio
广告主广告转投的劝服switch pitch
广告公司的广告meta advertising
广告反应的调查inquiry
广告有记忆的受访者比率obtained score
广告的广告meta advertising
广告的态度attitude toward the advertisement
开空铅en space
开空铅en quad
开跨页广告inside spread
开页facing page
开页设计two-page spread
抗式广告counter advertising
抗性节目安排counter programming
抗法competitive-parity method
抗策略confrontation strategy
播出联网广播电视台节目的补偿network compensation
无货供应地区的广告宣传waste circulation
比系数co-efficient of correlation
照标注的清样与原稿see copy
照组control base
称平衡formal balance
编剪辑系统cuts-only editing system
讲电话talkback
讲系统talkback
象化objectification
象战略target strategy
购买行为的态度attitude toward the act of buying
赞助商的识别sponsor identification
零售商购货的额外奖励buying loader
面位置facing matter
顶棱锥的版面设计double pyramid
尼尔森公司按人口数量县级的分类ABCD counties
ragged right
quad left
齐排版unjustified
广告主播出时段的选择pool
广告主赞助节目认可的最后期限notification date
延缩节目时长的缓冲话、音乐等stretch
延缩节目时长的缓冲话、音乐等cushion
态度attitude object
成本和效益的cost versus benefit perspective
你们的挂毯很感兴趣I am interested in your tapestries
排版未ragged
插画中反映人物话或思想的球形框blurb
插画中反映人物话或思想的球形框balloon
明暗contrast
期刊页面角广告checkerboard
proofread
助手copyholder
无错的clean
注明不删stet
符号proofreading marks
符号proofreading symbols
符号proofreaders mark
编辑copy editor
过关okay with corrections
稿voucher copy
稿voucher
段落首行两端齐而余行缩进run out
测量观众节目喜好度的电子系统Barbara
消费者产品的接受度测试product acceptance test
焦点in-focus
焦距in-focus
百事可乐、"百事、正口味"、Newell-Emmett 广告公司、20世纪40年代Pepsi-Cola, "Pepsi-Cola hits the spot" (Newell-Emmett Co.)
竞争等预算法competitive-parity method
纵向vertical justification
伏特加、绝对伏特加酒瓶、李岱艾广告公司、1981Absolut Vodka, The Absolut bottle (TBWA)
垄断pure monopoly
阈限absolute threshold
黄金位one hundred percent location
编辑校修改editorial alteration
色调深浅picture contrast
诉求appeal target
读者期刊内容的注意力转移reader traffic
逐条核rundown
取样matched sample
采访newsbeat
各行业的销售horizontal selling
定点对象播送的节目beamed program
本地零售商的广告费率retail rate
特定地域投放广告geo-targeting
问卷设问作答的访问directive interview
零售商绩效的购货返款performance allowance
高收入家庭的广告skimming
限期内零售商特殊的购置补贴special purchase allowance
道路的海报位head-on site
面访谈face to face interview
high contrast