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Terms for subject Advertising containing | all forms
ChineseEnglish
事后测试pre-to-post
分析prior analysis
提醒调查prealerted survey
测试pre-test
调查advance canvass
付印排版调整make-ready
付印校对flat proof
书名页bastard title
downstage
台布景ground row
台操作foregrounding
后不相关联的广告piggyback commercial
后免播同类产品广告competitive separation
后免播同类产品广告product protection
后免播同类产品广告commercial protection
外封outside front cover
外封front cover
leaders
导卡forward card
导字符leaders
导广告teaser advertising
导广告teaser
导排列leader sequence
工业化时期preindustrial age
广告主未履行续约而可用的广告时段subject to nonrenewal
提条件condition
期制作preproduction
期加权front-weight
期大预算投入frontload
期采访preinterview
照明front lighting
置增幅器preamplifier
置扩大机preamplifier
置节目program preceding
置节目lead-in
origination
preprint color
阶段prepress phase
媒介购买upfront
广告后购买意向变化pre-to-post choice
广告后购买意向变化pre-to-post purchase intent
广告后购买意向变化pre-to-post
广告发布测试advertising pretesting
悬挂于货架沿的广告信息shelf talker
报时后的短广告time signal
挂在胸及背后的广告sandwich board advertising
挂在胸及背后的广告牌sandwich board
90 天的户外广告取消权ninety-day cancellation
购买forward buying
新年开始的替换段收视率低的新节目安排second season
旧批次货物置出售rotate
杂志编者按之页面front of book
正式报告的收视率公布advance ratings
正文图文preliminary matter
汽车窗玻璃下方的广告区front end
of the hour
100美国100大都市区top
美国音乐学校、"当我坐到钢琴、他们笑了、但当我开始弹奏... "、Ruthrauff & Ryan 广告公司、1925U.S. School of Music, "They laughed when I sat down at the piano, but when I started to play!" (Ruthrauff & Ryan)
节目字幕credit title
节目贴片广告cowcatcher
货架沿的印刷胶粘带shelf tape
贴附于货架沿的广告信息条shelf strip
赞助节目的广告dubbing in
送货定价preprice
flashforward
音乐warm-up
黄金时段后过渡时段transition time