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Terms for subject Advertising containing | all forms
ChineseEnglish
不可更改的媒订购期firm order date
变量intervening variable
finder's fee
主题一致的媒组合广告coordinated advertising
产品product introduction
产品推product introduction
入期introductory stage
agency recommendationrecommendation
以商品或服务抵偿媒barter
以商品或服务抵偿媒费的交换广告trade spot
以商品或服务抵偿媒费的交换广告trade out
以商品或服务抵偿媒费的交换广告trade deal
传播媒communication media
公司简corporate profile
出售多类媒产品的联合机构syndication agency
区域外媒的区域市场覆盖spill-in coverage
单一的地方媒广告费率表single rate card
因增量为计的媒费率sliding scale
因增量为计的媒费率sliding rate
国际媒international media
国际广告媒组合international advertising media mix
外国媒foreign media
大众媒mass media
大众媒above-the-line
大众媒广告above-the-line advertising
主管media director
代理media service
代理机构media agency
代理费media commission
公司media corporation
分众fragmentation
分析media analysis
到达率media reach
包揽广告主所有广告的一揽子合约blanket contract
增量测试法correct increment method
总监media director
投放media placement
推荐media recommendation
服务media service
比重media weight
目标media objectives
种类media class
策划media planning
策划人员media planner
组合media mix
组合mechanics
订单firm order
调查media research
调研公司Media Research, Inc.
购买人buyer
购买公司media buying service
购买前期upfront
不计折扣的购买支出traceable expenditure
不计折扣的购买支出reported spending
购买权access to media
购买计划期upfront
载体media vehicle
选择media option
media department
宣传绍的文字资料statement enclosure
少数族群媒ethnic media
市场、资金、媒、配置、方法five Ms
广告媒persuasion vehicles
广告媒vehicle
广告媒研究advertising media research
广告媒策划advertising media planning
广告媒载体vehicle
强制组合媒购买forced combination
情况orientation
户外媒out-of-home media
接触多种媒的受众duplicated audience
数字互动媒digital interactive media
数字媒digital media
新兴辅助媒emerging support media
泛媒pan media
组合媒mixed-media approach
联动媒linkage media
联络媒linkage media
营销中marketing intermediaries
起伏式媒排期media flighting
销售sales presentation
间歇式媒排期media flighting
顺延媒购买期的折扣horizontal discount
入度high involvement