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| Subject | English | Russian |
| gen. | poster child | эмблема, лицо кампании или движения (sometimes poster boy or poster girl GeorgeK) |
| gen. | poster child | плакатное олицетворение чего-л., напр., общественного или политичекого явления или движения (Sjoe!) |
| gen. | poster child | живой пример (ЛВ) |
| gen. | poster child | образчик (Today, the story of New Coke is a poster child for marketing disasters. It is taught in nearly every marketing program in the United States. Morning93) |
| gen. | poster child | ходячий пример (Ремедиос_П) |
| gen. | poster child | наглядный пример (Today, the story of New Coke is a poster child for marketing disasters. It is taught in nearly every marketing program in the United States. Morning93) |
| gen. | poster child | олицетворение (segu) |
| gen. | poster child | пример для подражания (e.g., become the poster child for Russian corporate governance reform Olga Okuneva) |
| gen. | the poster child for | яркий пример (William is a poster child for incompetence – АД bookworm) |
| gen. | the poster child for | образец (bookworm) |