престиж торговой марки(The franchisee usually pays a franchise fee as well as possibly a continuing royalty fee on sales. In return the franchisee benefits from a recognised ‘brand-image'. LE Alexander Demidov)
имидж бренда(The brand image of a particular brand of product is the image or impression that people have of it, usually created by advertising // A consumer's perception of a brand. // the attributes of a brand as perceived by potential and actual customers: He led an international design agency for five years and provided numerous institutions, societies and companies with a new brand image.daria002)
