| English | Russian |
| a brand from | человек, спасённый от грозящей ему опасности (out of) the fire (the burning; от верной гибели) |
| a brand from the burning | человек, спасшийся от опасности |
| a brand new | новенький |
| a brand new | в фирменной упаковке |
| a brand new | с фирменными ярлыками |
| a brand new | совершенно новый |
| a brand new bicycle | новенький велосипед |
| a brand new effort | с нуля (e.g. начинать с нуля Tanya Gesse) |
| a brand new glossy beginning | жизнь, начатая с чистого листа (bigmaxus) |
| authority brand | фирменный знак (aldrignedigen) |
| be brand loyal | отдавать предпочтение (какой-л. фирме, марке) |
| beer brand | сорт пива (Alexander Demidov) |
| best brand | высшая марка |
| big brand | брендовый (Известных брендов – "big brand vitamins," "big brand cosmetics," ... masizonenko) |
| brand a criminal | заклеймить преступника (Andrey Truhachev) |
| brand a criminal | клеймить преступника (Andrey Truhachev) |
| brand a product | выпускать продукт под брендом (Aslandado) |
| brand sb a traitor | объявлять кого-либо предателем (Ремедиос_П) |
| brand sb a traitor | объявить кого-либо предателем (Ремедиос_П) |
| brand agency | брендинговое агентство (V.Lomaev) |
| brand alignment | единое понимание бизнес-концепции (bjjjork) |
| brand ambassador | представитель бренда (proz.com Andrew052) |
| brand ambassador | лицо фирмы (Parisian luxury fashion house Saint Honore announced the signing of former French Formula One star and actor Paul Belmondo as a brand ambassador to endorse its range of products Юрий Павленко) |
| brand and image advertising and public relations | рекламирование марки и образа, а также отношений с общественностью (Lavrov) |
| brand anew | переклеймить |
| brand as | заклеймить кого-либо как |
| brand as a liar | заклеймить кого-либо как лжеца |
| brand assortment | марочный ассортимент (Johnny Bravo) |
| brand authenticity | аутентичность бренда (Ремедиос_П) |
| brand awareness | знание марки (Alexander Demidov) |
| brand awareness | уровень узнаваемости брэнда (mascot) |
| brand bag | фирменный пакет (Alexander Demidov) |
| brand bidding | реклама на бренд (The term brand bidding is the practice of bidding on your own brand terms, or those of a third party so your ads appear when that brand is entered as a search term. Any company wishing to advertise may book certain keywords, which will then trigger ads in the search engine.  onpage.org Alexander Demidov) |
| brand bidding traffic | реклама на бренд (Brand bidding is the practice of bidding on the brand terms of a third party, so your ads appear when their brand is entered as a search term. For example, an insurance company X might bid on the brand term ‘Aviva'. The idea is to grab traffic on the brand term and redirect it to your own site. The brand bidder's reasoning is that if they can write a sufficiently eye-catching, memorable ad, the web user will click on it, arrive at their site and choose their product instead of those of the brand owner they originally searched for. The aim is diversion, in both the psychological and user-journey senses of the word. abccopywriting.com Alexander Demidov) |
| brand book | брэндбук (1. A Brand Book records all livestock brands registered with an organization. In the U.S. most states have branding laws that require brands to be registered before use. This may be a state agency (usually affiliated with each state's Department of Agriculture) or a private association regulated by the state. WK. 2. A Brand Book (also commonly referred to as a "brand guidelines," "brand standards," or a "style guide") is essentially a set of rules that explain how your brand works. These guidelines typically include basic information such as: – An overview of your brand's history, vision, personality and key values. brandmakernews.com/top-stories/7209/why-your-business-needs-a-brand-book.html Alexander Demidov) |
| brand boutique | фирменный бутик (VLZ_58) |
| brand brief | проектирование бренда (Linera) |
| brand-building | брендинг (Alexander Demidov) |
| brand claim | брендовый слоган (Johnny Bravo) |
| brand colour scheme | основные цвета бренда (Now that you're starting to think intentionally about how to match your business' values and the emotions you want to evoke from your audience with your brand colours, let's take a look at how to put colours together to generate your brand's colour scheme. Your brand's colour scheme is the mix of colours that make up your your brand identity. It sets the overall mood for your brand. Ideally, you have no more than three brand colours that make up your colour scheme–one dominant and two supporting colours. There are three types of colour schemes: monochromatic, analogous, and complementary. jamieleigh.com Alexander Demidov) |
| brand communications | популяризация бренда (Hirudora) |
| brand creation | создание бренда (tlumach) |
| brand disclosure | выявление следов дефектов или износа (elsid) |
| brand engineering | построение марки (Alexander Demidov) |
| brand equipment | оборудование известных производителей (Alexander Demidov) |
| brand essence | суть бренда (Ремедиос_П) |
| brand evolution | эволюция бренда (24lh) |
| brand evolution | развитие бренда (24lh) |
| brand executive | бренд-менеджер (smiling_red) |
| brand features | характеристики торговой марки (VictorMashkovtsev) |
| brand goose | казарка (птица) |
| brand guidelines | руководство по использованию бренда (nerzig) |
| brand health | состояние марки (финансовое состояние и известность фирменного знака 4uzhoj) |
| Brand Health Check | Индекс Здоровья Марки (Daisy_) |
| brand idea | креативная концепция бренда (A Brand Idea is a thought/idea captured in a simple but meaningful phrase that expresses the essence of a brand. It defines the brand and acts as the central driving concept that the brand architecture is constructed from. quora.com Alexander Demidov) |
| brand identity | образ бренда (ssn) |
| brand identity guidelines | руководство по использованию фирменного стиля (russiangirl) |
| Brand Identity Manual | Руководство по использования фирменного стиля (feyana) |
| brand identity visual | элемент визуальной идентификации бренда (Alexander Demidov) |
| brand image | авторитет товарной марки |
| brand image | представление о товаре |
| Brand in sync with youth | молодёжная марка (Riga) |
| Brand integrity | безупречная репутация торговой марки (Belka_me) |
| brand iron | таган о трёх ножках |
| brand iron | железо, которым клеймят |
| brand logo | фирменный логотип (If your brand identity could talk, what would it say about your business or product? Make certain it says all the right things with a distinctive brand logo that works ... Alexander Demidov) |
| brand loyal | отдающий предпочтение (какой-л. фирме, марке) |
| brand loyal | отдавать предпочтение (какой-л. фирме, марке) |
| brand loyalty | лояльность потребителей (Brand loyalty is where a person buys products from the same manufacturer repeatedly rather than from other suppliers. In a survey of nearly 200 senior marketing managers, 69 percent responded that they found the "loyalty" metric very useful (WK) Alexander Demidov) |
| brand loyalty | приверженность бренду (Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs. JackMyers.com proz.com Elina Semykina) |
| brand loyalty | лояльность к бренду (bookworm) |
| brand loyalty promotion | завоевание лояльности потребителей (Brand loyalty, in marketing, consists of a consumer's commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service, or other positive behaviors such as word of mouth advocacy (WK) Alexander Demidov) |
| brand manager | бренд-менеджер (Denis Lebedev) |
| brand manager | брэнд-менеджер (AlexU) |
| brand mark | торговый знак (Александр Рыжов) |
| brand mark | символика (A unique symbol that is part of a brand. Most well-known brands are associated with a brand name and a symbol that uniquely conjures up the image of the product or service. OB&M Alexander Demidov) |
| brand name | товар, пользующийся высокой репутацией |
| brand-name | фирменный (Anglophile) |
| brand name | наименование торгового бренда (Alexander Demidov) |
| brand name | торговое название или фирменная марка (товара) |
| brand-name clothes | престижная одежда (Andrey Truhachev) |
| brand-name clothing | престижная одежда (Andrey Truhachev) |
| brand-name drug | оригинальное лекарственное средство (Alexander Demidov) |
| brand-new | с иголочки |
| brand new | принципиально новый (Slava) |
| brand new | новенький (Brand new shirt! – Новенькая рубашечка! (обращаясь к ребёнку) ART Vancouver) |
| brand new | свежеиспечённый (ptraci) |
| brand-new | новый |
| brand-new | совсем новый (Anglophile) |
| brand new | вновь созданный (Alex_Odeychuk) |
| brand new | совсем новый |
| brand new | "ещё с этикеткой" |
| brand-new | совершенно новый |
| brand new | абсолютно новый (gennier) |
| brand new | качественно новый (alex) |
| brand-new | с иголки |
| brand-new | новёхонький |
| brand new | из салона (о машине 4uzhoj) |
| brand-new arrivals | вновь прибывшие (New York Times Alex_Odeychuk) |
| brand new in packaging | новый, в упаковке (Aiduza) |
| brand-new разг. newcomer | новенький |
| brand-new suit | костюм с иголочки (WiseSnake) |
| brand new to | полный новичок в (If you're brand new to sewing, you may want to begin with some super simple beginner patterns before diving into making your own clothes – Sew Over It (UK) Tamerlane) |
| brand of disgrace | пятно позора |
| brand of shame | пятно позора |
| brand portfolio | ассортиментный портфель (Lavrov) |
| brand preference | предпочтение бренда (triumfov) |
| brand product | фирменное изделие (Alexander Demidov) |
| brand recognition | узнаваемость бренда (tlumach) |
| brand rights | права на обозначения (Alexander Demidov) |
| brand's creative concept | креативная концепция бренда (It has the twin objectives of raising awareness of Mini Jammie Dodgers to the levels of the better known standard Dodger and creating a buzz around the brand's creative concept of "Jam Wrestling" among kids and mums alike ... The agency won the contract as part of a three-way pitch, and has been asked to bring to life the brand's creative concept of a single drop of coffee suspended in mid-air. Our network of industry professionals, promoters, artists, producers and industry stakeholders can help you establish and develop your brand's creative concept to successfully target your customers, persuade them to buy your brand and build long-term brand loyalty. The Givenchy 2010 Sunglasses collection, in line with the brand's creative concept, is aimed at the woman who demands a strong personality with all of the charm of true femininity, sophistication and subtlety. Alexander Demidov) |
| brand's DNA | философия бренда (YOZ) |
| brand safety | безопасность бренда (Volha13) |
| brand safety | защита бренда (Volha13) |
| brand shaping | формирование образа бренда (Alexander Demidov) |
| brand shop | фирменный магазин (Paul Smith Brand Shop Vronskaya) |
| brand showroom | фирменный салон-магазин (AD Alexander Demidov) |
| brand spanking new | абсолютно новый (товар, продукт Sailor123) |
| brand strength | потенциал брэнда (Денис Markbusiness) |
| brand style guide | руководство по фирменному стилю (A brand style guide is the primary visual DNA of your company's branding, though it can also reference grammar, tone, word usage and point of view. Essentially, it's a document that describes, defines and presents examples of what your brand looks like in various visual media such as print, Internet and broadcast. executionists.com Alexander Demidov) |
| Brand Sunday | первое воскресенье Великого поста |
| brand voice | голос бренда (sankozh) |
| brand wall | брендированная стена, бренд волл, бекстейдж, стенд фон для фотографирования (Nadinn) |
| brand with foul names | ругать |
| brand with infamy | позорить |
| branded goods | товары, имеющие фабричное клеймо |
| build a brand | построить бренд (Seafarer) |
| build a brand | создать торговую марку (aera06) |
| build the brand | разрабатывать бренда (Tiesto) |
| building of brand awareness | повышение узнаваемости бренда (Пахно Е.А.) |
| cable brand | марка кабеля (max hits Alexander Demidov) |
| Chief Brand Officer | начальник отдела рекламы (6j) |
| Chief Brand Officer | PR-директор (6j) |
| cleaning brand | бренд товаров для ухода за домом (sankozh) |
| co-brand card | ко-брендовая карта (Alexander Demidov) |
| competing brand | бренд-конкурент (Alexander Demidov) |
| competitive brand | марка-конкурент (Alexander Demidov) |
| consumer brand | бренд потребительских товаров (Moscowtran) |
| define the brand identity | индивидуализировать (manage the development of integrated websites and help define the brand identity of our global clients for both European and Worldwide markets. We are opening the store to further drive and define the brand identity of Matthew Williamson. Alexander Demidov) |
| dust brand | пыльная головня |
| eco-aware brand | эко-осознанный бренд (ориентированный на охрану окружающей среды и здоровьесбережение СЮШ) |
| established brand | зарекомендовавший себя бренд (hellamarama) |
| fire-brand | подстрекатель |
| fire brand | головня |
| fire-brand | зачинщик |
| fire-brand | головешка |
| food brands | бренды компаний, производящих пищевую продукцию (lister) |
| foreign brands | иномарки (mascot) |
| franchise for a brand | право пользования торговой маркой (Alexander Demidov) |
| freestanding brand | самостоятельный бренд (Syrira) |
| freeze brand | клеймо, сделанное холодным методом (с применением жидкого азота или сухого льда laprimavera) |
| freeze brand | таврение холодом (laprimavera) |
| global brand | глобальный брэнд (bookworm) |
| good brand of flour | хороший сорт муки |
| good merchandise brand | хорошего торгового сорта (о товаре) |
| he had a brand-new suit on | на нём был совсем новый костюм |
| her hairstyle brands her as old fashioned | эта причёска делает её старомодной |
| high-end brand | элитный бренд (Morning93) |
| household brands | известные бренды (rain-i) |
| household brands | мировые бренды (rain-i) |
| iconic brand | культовый бренд (felog) |
| imported brand | импортный бренд (nifella) |
| in-house brands | отечественные бренды (Aslandado) |
| it takes a singular sense of purpose to turn a lone Michigan pizza joint into a multibillion-dollar global brand | чтобы превратить одинокую мичиганскую пиццерию в мировой бренд с миллиардными оборотами, нужна огромная воля |
| item brand | марка изделия (WiseSnake) |
| lemon brand | Пометка в паспорте авто о том, что он куплен обратно по так назыв. "Лимоному закону" (много повтор. дефектов greenuniv) |
| lifestyle brand | бренд-атрибут образа жизни (Levairia) |
| lifestyle brand | бренд, воплощающий определённый образ жизни (Levairia) |
| lifestyle brand | бренд образа жизни (Levairia) |
| main brand colours | основные цвета бренда (The main brand colours are Oxford blue (Pantone® 282*), Sky blue (Pantone 291*), and Maroon (Pantone 202*) ... Alexander Demidov) |
| mass-market cosmetics brands | бренды косметики масс-маркет (Alexander Demidov) |
| name brand | торговый бренд (1. A trademark or distinctive name identifying a product or manufacturer. 2. A product or manufacturer having a name brand. AHD Alexander Demidov) |
| national brand | продукция ведущего производителя (The brand name of a product that is distributed nationally under a brand name owned by the producer or distributor, as opposed to local brands (products distributed only in some areas of the country), and private label brands (products that carry the brand of the retailer rather than the producer.) National brands must compete with local and private brands. National brands are produced by, widely distributed by, and carry the name of the manufacturer. Local brands may appeal to those consumers who favor small, local producers over large national or global producers, and may be willing to pay a premium to "buy local" The private label producer can offer lower prices because they avoid the cost of marketing and advertising to create and protect the brand. In North America, large retailers such as Loblaws, Walgreens and Wal-Mart all offer private label products. On the other hand, marketing and advertising may give consumers the impression that the national brand is superior to a local- or private-branded product. WK Alexander Demidov) |
| national brand | народная марка (a product with a particular brand name that is available all over the country, rather than just in one area: "Unlike national brands, which must include the cost of advertising and promotion in their prices, store brands can virtually eliminate marketing cost and keep prices low. CBED. In most supermarkets, national brands have to compete for shelf space with retailer's own brands. OBED Alexander Demidov) |
| new brand | новая марка (товара) |
| of the best brand | высшей марки |
| off-brand | неоригинальный (напр., о запчастях) |
| off-brand | нефирменный (MariaDroujkova) |
| off-brand | стороннего изготовителя |
| off-brand | стороннего производителя (Напр.: "помогите подобрать фотоспышку стороннего производителя к фотоаппарату Nikon. Родные дороговаты") |
| off-brand | стороннего производства (Несмотря на очень заманчивые ценники оптики сторонних производителей, я рекомендую относится к ней с очень большой осторожностью. На мой взгляд как минимум 80% оптики стороннего производства даже не заслуживают рассмотрения.) |
| off-brand | поддельный, ненастоящий (MariaDroujkova) |
| off-brand | дешёвый (MariaDroujkova) |
| off-brand | неродной |
| off brand | без торговой марки |
| originator brand | патентованное лекарственное средство, оригинальный патентованный препарат (Millie) |
| own brand | с ярлыком магазина, где продан товар |
| own-brand | с ярлыком магазина, где товар продан (вместо ярлыка производителя) |
| own brands | собственные торговые марки (own brand noun [C] (US store brand) > " Supermarket own brands are almost invariably cheaper than branded goods. CBED. a product or group of products that a shop/store sells with its own name on rather than the name of the company that produced them: Own brands account for less than 30 per cent of total packaged grocery sales. The company makes own-brand ice cream for the major supermarkets. SYN HOUSE BRAND. OBED Alexander Demidov) |
| pepper brand | род ржавчины на зерне |
| pitch-brand | позорное пятно |
| pitch brand | позорное пятно |
| pitch-brand | клеймо (на овце) |
| pitch brand | клеймо |
| place a brand | проклеймить (upon) |
| place a brand upon | проклеймить |
| product brand | товарный брэнд (Alexander Demidov) |
| pseudo brand | псевдобренд (Yanamahan) |
| put on a new brand | переклеймить |
| smut brand | ржавчина (на хлебе) |
| standard brand | стандартный тип |
| store brand | собственная торговая марка (Store brands are a line of products sold by a retailer under a single marketing identity. They bear a similarity to the concept of House brands, Private label brands (PLBs) in the United States, own brands in the UK, and home brands in Australia and generic brands. But they are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. wiki Alexander Demidov) |
| sustain a positive brand image | поддерживать имидж (Кэт) |
| sustain a positive brand image inside the mind of customers | поддерживать положительный имидж в глазах клиентов (andrew_egroups) |
| sustaining a positive brand image | поддержание имиджа (Кэт) |
| the Brand | "Брэнд Экс" (англ. рок-группа) |
| the brand of Cain | каиново клеймо (Супру) |
| the brand mark of Cain | каинова печать |
| the brand of villainy | печать подлости |
| the brand of villainy | печать злодейства |
| the fire brand of love | пламя любви |
| this brand outsell all other on the market | эта марка изделия пользуется наибольшим спросом на рынке |
| umbrella brand | зонтичный бренд (маркетинг – термин для обозначения торговой марки, под которой идёт выпуск и продвижение не одного товара, а целой товарной группы askandy) |
| unaided brand awareness | узнаваемость бренда без подсказки (Ремедиос_П) |
| uphold a brand | поддерживать престиж бренда (sankozh) |
| value brand | недорогая торговая марка (Alexander Oshis) |
| value brand | бюджетная торговая марка (Alexander Oshis) |
| vibrant brand | динамично развивающийся бренд (dimock) |
| vibrant brand | громкий бренд (динамично развивающийся бренд dimock) |
| vice president of brand | вице-президент по управлению брендом (sankozh) |
| we don't handle that brand of tea | у нас в продаже нет этого сорта чая |
| we don't handle that brand of tea | мы не держим этого сорта чая |
| well-known brand | известная марка |
| world-renowned brand | широко популярный бренд (товарный знак, торговая марка Kapita) |
| world-renowned brand | всемирно известный бренд (Kapita) |
