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promotional mix (Promotion is one of the market mix elements, and a term used frequently in marketing. The specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. Wiki Alexander Demidov) |
план продвижения : 4 phrases in 4 subjects |
Advertising | 1 |
Corporate governance | 1 |
Makarov | 1 |
Transport | 1 |