| gen. |
информационное партнёрство (Undertaking financial sponsorship: A government department may pay a fee for the rights to a public association with an activity, item, person or property, in return for a set of benefits. A number of different types of sponsorship fall under this heading: event sponsorship; and media sponsorship (of TV/radio programming, cinema, digital or press content). | Seeking sponsorship: Alternatively, a department may act as a rights holder, seeking external financial support or the provision of services in lieu of payment in return for a set of benefits, for an activity, event or campaign that the department has created. Alexander Demidov) |
