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In-Mail-Equivalency the amount a marketer can spend per direct mail piece to equal a stated on-line advertising click cost 2007stresses
abbr., post IME
In-Mail: 42 phrases in 16 subjects
Advertising6
Business2
Communications1
Computers1
Economy2
Education1
Elections1
General16
Idiomatic1
Informal1
Intelligence and security services1
Law3
Makarov3
Mass media1
Microsoft1
Patents1

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