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| Subject | Russian | English |
| market. | продуктовое направление | product line (roll out of new product lines MichaelBurov) |
| gen. | продуктовые направления | product lines (A group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within particular price ranges. See also family brand. OB&M Alexander Demidov) |
| gen. | продуктовые направления | product areas (bookworm) |
| softw. | руководитель продуктового направления | head of product (forbes.com Alex_Odeychuk) |
| gen. | сертифицированный специалист начального уровня по какому-либо направлению программных продуктов и/или технологий Oracle | Oracle Certified Associate (Johnny Bravo) |