mass customization(Mass customization is the use of flexible computer-aided manufacturing systems to mass-produce products that are custom designed for the individual customer. In other words, it combines the advantages of continuous production with custom production. Mass customization is a new approach to manufacturing. Companies that use mass customization produce standard products that are modified for individual customers. For example, eye glasses are made of standardized parts that may be modified to fit the particular user. Alexander Demidov)
