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Terms for subject Advertising containing 论 | all forms
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两级传播理论two-step flow theory
企业悖论corporate paradox
传播学理论communications theory
内部讨论的广告设计初稿house rough
品牌层次理论brand layer theory
增值理论value added theory
增强理论reinforcement theory
媒体优势理论media dominance theory
媒体集中理论media concentration theory
完形理论gestalt theory
小组讨论panel discussion
干扰理论interference theory
平衡理论balance theory
广告专论advertising monograph
广告四边形理论advertising quadrangle
态度功能理论functional theory of attitude
按箱论价case lot
效果层级理论hierarchy-of-effect theory
文艺评论literary criticism
杂志社论版后右手页广告位campbell soup position
条件理论stimulus-response theory
条件理论conditioning theory
涓滴理论trickle-down theory
游戏理论play theory
激活论arousal theory
理性行为理论theory of reasoned action
社论专页editorial page
社论页背面opposite editorial
社会性比较理论social comparison theory
种族多元论ethnic pluralism
研究等待时间的等候理论queuing theory
精神分析理论psychoanalytic theory
结论性调研conclusive research
网格组理论grid-group theory
美国舆论研究协会American Association for Public Opinion Research
自我知觉理论self-perception theory
自观论self-perception theory
舆论制造者opinion-maker
舆论宣传build-up
舆论研究opinion research
舆论领袖opinion leader
认知失调理论theory of cognitive dissonance
认知学习理论cognition learning theory
论堆的廉价品job lot
象征式互动论symbolic interactionism
达格玛理论defining advertising goals for measured advertising results
造舆论build-up
道奇冰山理论sherwood Dodge's Iceberg Theory
钳制言论gag
难以使人信服的论据thin argument

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