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Advertising
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能量
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你能拿些桌巾给我看看吗?
Can you show me some table runners?
使用能力
操作性能,耐用性等
serviceability
厂家经常向零售商提供他们能用于广告、宣传和公共关系方面的促销手段
Manufacturers often provide retailers with aids they can use in their advertising, publicity, and public relations
宣传新款服装可能会使生产商投资巨大
Publicizing the new collection may cost manufacturers a large amount of money
广告功能
ad function
广告反应功能
advertising response function
态度功能理论
functional theory of attitude
思维能力
ideation
户外广告设施能力
plant capacity
推测能被客户通过的广告
speculation
最能达到预期效果的时机
psychological moment
构思能力
ideation
柏杜鸡、"硬汉也能做出鲜嫩鸡肉"、Scali、 McCabe、 Sloves 广告公司、1971
Perdue chicken, "It takes a tough man to make a tender chicken"
(Scali, McCabe, Sloves)
渠道功能
channel function
看过并能关联广告主的人
see-associated
社交能力
social acceptability
美国林业总署、护林熊"只有你能防止森林火灾"、美国广告委员会/博达大桥广告公司、1944
U.S. Forest Service, Smokey Bear "Only you can prevent forest fires"
(Advertising Council/FCB)
美国陆军、"尽你所能"、艾耶父子广告公司、1981
U.S. Army, "Be all that you can be"
(N. W. Ayer & Son)
背面能显现广告文字图像的
bleed through
能接受意见
be open to conviction
能搓粘于设计稿上的字母
transfer letters
能搓粘于设计稿上的字母、数字、符号等
rub on
能搓粘于设计稿上的字母、数字、符号等
rub off
详尽可能性模型
elaboration likelihood model
达能酸奶、俄罗斯的老人 Marsteller 广告公司, 20世纪70年代
Dannon Yogurt, Old People in Russia
(Marsteller Inc.)
钢包衬寿命能延长10% -15% -20%,甚至更长吗? 当然能做到!
ladle lining life prolonged by 10 -15 -20% or more? you bet!
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