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Terms for subject Advertising containing | all forms
ChineseEnglish
一刻钟平均视听average quarter-hour rating
一刻钟平均视听众占有average quarter-hour share
一月期视听报告sweep report
一次广告费casual rate
专一电台的累积收听exclusive cume listening
个人收听individuals-using-radio rating
享有量数和频折扣的广告rate holder
以玛瑙行计算的报纸广告费milline rate
传阅readers per copy
传阅pass-on readership
传阅pass-along readers
传阅pass-along audience
传阅pass-along circulation
传阅pass-along rate
传阅secondary readership
传阅pass-along
信号清晰度、图像分辨definition
兑换redemption
全国与地方性广告费differential
全国广告费general rate
全国性广告费national rate
全国性广告费national advertising rate
全涵盖full showing
净到达net reach
净节目视听pure program rating
净视听受众net rating
odds
抽样probability sampling
选样probability samples
选样precision sample
利益profitability
到达reach
到达persons reaches
到达和频次reach and frequency
区域几样本area probability sample
区域广告费regional rate
单一的地方媒介广告费single rate card
单次广告刊播费one-time rate
单次广告播出费transient rate
反应rate of response
反应success rate
反应cooperation rate
受众占有audience share
受众平均比audience turnover
受众比share
受保护的费protected rate
各等级时间段的费class rate
品牌入户penetration
商品销售测试store test
回函response rate
回复rate of response
回复return percentage
回复success rate
回复rate of return
回复cooperation rate
回报return percentage
回收rate of response
回收response rate
回收success rate
回收cooperation rate
因增量为计的媒介费sliding scale
因增量为计的媒介费sliding rate
固定费fixed rate
基本阅读primary readership
夏季收视small sweeps
套播节目广告费plan rate
套播节目广告费package rate
媒介到达media reach
媒体针对本地广告主和全国性广告主的广告费rate differential
季度视听调查quarterly measurement
定期定量但不定频的低价报媒广告版面销售space spots
实时收视live rating
家庭电视收视households-using-television rating
对广告有记忆的受访者比obtained score
市场占有share of market
市场占有share
平均接触average frequency
平均接触average exposure
平均收视average total audience rating
平均收视average audience rating
平均每周到达average weekly reach
平均每期阅读average issue readership
平均视听average rating
平均视听average audience rating
广告关注者比noted score
广告到达advertising reach
广告时段视听break ratings
广告时段费grid card
广告档次收视spot rating
广告注目ad readership score
广告潜在接收commercial exposure potential
广告的千人回应returns per thousand circulation
广告视听advertising audience rate
广告费rates
广告费不变no-change rate
广告费公布价open rate
开机tune-in
开机sets-in-use rating
当地费local rate
心理占有mindshare
总收视total audience rating
总覆盖cumulative coverage
户外广告涵盖showing
户外广告露出showing
执行费rate class
折扣后的报纸广告玛瑙行费minimilline
折扣后的报纸广告玛瑙行费minimil
折扣后的报纸广告玛瑙行费miniline
报纸广告的百万行费tru-line rate
报纸百万行费广告计算单位maximal
报纸百万行费广告计算单位maxiline
收听rating point
收听rating
收视audience share
收视rating
收视rating point
收视persons ranking
收视audience rating
收音机开机persons-using-radio rating
新年开始的替换前段收视低的新节目安排second season
无回应问卷non-response rate
日广告费daily rate
有效到达effective reach
有效回收答卷yield
有线电视入户cable penetration
样本probability samples
样本precision sample
止订chum
正式报告前的收视公布advance ratings
每小时费hourly rate
毛利gross margin
渗透penetration
满座sellout rate
点进click-through rate
先提出的广告主张preemptive claim
电台收听radio rating point
电视开机persons-using-television rating
电视收视television rating
电视渗透拥有电视机家庭的比率television penetration
百分比per centum
瞬时受众instantaneous audience rating
瞬染strike rate
竞争者比预算法competitor's expenditure percentage method
累积节目视听vertical cume
累积视听cume rating
累计覆盖cumulative coverage
累计视听cumulative rating
经营利润operating profit ratio
续订renewal rate
综合收视consolidated ratings
缩放费scale rate
节目收听program rating
节目收视program rating
节目收视station rating
节目收视program delivery rating
节目收视比share of audience
衰退decay rate
覆盖分析coverage analysis
视听audience rating
视听调查服务公司rating services
视听众占有share of audience
订购subscription rate
基准rate base
手册rate book
折减rate cutting
未在列表显示的广告特惠价off card
遗忘memory loss rate
金字塔形比pyramid ratio
针对本地零售商的广告费retail rate
阅读readership
阿比创全美电视节目收视national Arbitron rating
阿比创电视收视提供Arbitron Information on Demand
随机概抽样random probability sample
非概样本non-random sample
非概样本nonprobability samples
顾客购物的时间频模式traffic pattern
预计收视estimated rating
交错的广告活动staggered campaign
分布曲线图curve of distribution
广播frequency modulation
频道到达channel reach
频道占有channel share
额外费premium rate
高接触的大型户外广告牌high spot bulletin