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Advertising
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概
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剧情梗
概
synopsis
剧情梗
概
scenario
尼尔森测试市场
概
况
test market profile
广告战役
概
算
arbitrary costing
概
念性广告
concept advertising
概
念战略
concept strategy
针对销售主张的
概
念测评
concept test
概
括性的创意构想
generator plot
概
测法
rule-of-thumb
概
率样本
probability samples
概
率样本
precision sample
概
略画出
block out
概
要说明页
fact sheet
红点设计
概
念奖
Red Dot Awards Design Concept
节目受众
概
况
program profile
读者
概
况
readership profile
随机
概
率抽样
random probability sample
非
概
率样本
non-random sample
非
概
率样本
nonprobability samples
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