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一天中广告播放安排记录本copy book
一天中广告播放安排记录本continuity book
不同版本在不同地区刊载split run
亏本岀售品loss leader
亏本式定价leader pricing
五分之一样本量quintile
以人为本的服务people-based service
以电子签名或图章代替手签的影本签字facsimile signature
伯妮斯・费兹・吉本知名广告文案Bernice Fitz—Gibbon 1894—1982
低成本战略cost leadership strategy
修订本fair copy
充足样本sample adequate
全文本unabridged edition
八开本octavo
分配和销售成本cost of distribution and sales
制版样本mechanicals
制表所用样本sample in-tab
制表所用样本in-tab sample
制表所用样本in-tab
制表所用样本数in-tabulation
制表所用样本量in-tab sample size
制表所需样本目标in-tab goal
剧本synopsis
剧本cursive type
区域几率样本area probability sample
千人成本cost per thousand
千人成本cost per mille
千人目标市场成本cost per thousand-target market
单个订单成本cost-per-order
单个订单成本cost per order
单位成本cost per point
单位成本cost per rating point
单位成本cost per gross rating point
单元视听脚本cell
原始样本original sample
可兼收本地和外地节目的地域dual channel market
含基本隔间装潢的摊位shell scheme
品牌经验成本cost per brand experience
售出商品成本cost of goods sold
商店固定样本测试法store panel
四分之一样本量quartile
四开本广告quarto advertising
场景剧本scene script
基本发行量guaranteed circulation
基本巴士单位basic bus
基本网络内的电视台basic station
基本读者primary reader
基本阅读率primary readership
媒体成本media cost
媒体针对本地广告主和全国性广告主的广告费率差rate differential
定稿剧本shooting script
定稿剧本master script
平装本paperback
广告制作成本commercial production cost
广告印刷样本advertising stylebook
广告成本预算人员estimator
广告脚本synopsis
广告脚本scenario
总成本full cost
成本和效益的对比cost versus benefit perspective
成本效益趋势cost efficiency trends
成本聚焦策略cost focus strategy
成本评级cost rank
成本集中策略cost focus strategy
成群抽样样本cluster sample
手稿，文本script
拍摄用剧本shooting script
拍摄用剧本master script
按成本加收管理费cost plus
损益两平成本break-even cost
摄影副本copy print
摹本facsimile
收支两平成本break-even cost
收视点成本cost per rating point
文本类型text type
文化资本cultural capital
无本地电视台的市场区域no-television market area
日本仿牛皮纸Japanese vellum
日本住友商社Sumitomo
日本古旧书商协会Antiquarian Booksellers Association of Japan
日本广告公司协会Japan Advertising Agencies Association
日本广告学会Japan Advertising Society
日本广告摄影家协会Japan Advertising Photographers' Association
日本杂志广告协会Japan Magazine Advertising Association
日本证件纸Japanese vellum
普及版本trade book
有效样本规模equivalent simple random sample size
有效样本规模effective sample size
有效样本规模effective sample base
本・达菲天联新业务拓展高手Ben Duffy 1902—1970
本县home county
本国文报纸vernacular paper
本土人才local talent
本土化广告活动localized campaign
本土化广告策略localized advertising strategy
本土化战略localization strategy
本土化版localized version
本土化运作localization operation
本土媒体local media
本土市场local market
本土广告local advertising
本地人才local talent
本地媒体local media
本地广告商local advertiser
本地报纸的周日版locally-edited supplement
本地报纸的外地发行"all other" circulation
本地有线电视频道local-access cable channels
本地电视台的阿比创指定市场home ADI market
本地零售店一览表route list
本我Id
本戴制版法shading tints
本站home station
本身identity
校正本fair copy
样本specimen page
样本specimen book
样本单元sample cell
样本基数base
样本稳定度曲线stabilization curve
样本稳定性stability
样本组sample cell
样本组cell
概率样本probability samples
概率样本precision sample
正本finished art
每反馈点成本cost per inquiry
每回馈点成本cost per return
每收视点成本cost per rating point
每收视点成本cost per point
每毛收视点成本cost per gross rating point
活页笔记本ring binder
活页装订本pamphlet binding
流动资本投资working capital investment
滚动样本rolling sample
牙色标本color guide
独立电视台的本土市场independent television market
电视广告脚本commercial script
百收视点成本cost per hundred
目标千人成本target CPM
研究用广告样本sample of ads for study
私人成本private cost
简单随机样本simple random sample
精装本hardback
线下成本below-the-line cost
编辑脚本editing script
美国作家版本中心Center for Editions of American Authors
脚本cursive type
脚本撰写部continuity department
被枪毙的文本killed copy
视频文本videotext
订阅和出售的基本发行量primary circulation
证明广告已登载的抄本checking copy
课本纸text paper
足量统计样本adequate statistical sample
软布面装订本limp binding
边际广告成本marginal advertising cost
边际成本定价margin cost pricing
还本payout
连续文本running text
适足样本sample adequate
适足样本adequate sample
选本selected works
透明版本transparent copy
重印本impression
针对本地零售商的广告费率retail rate
钢丝装订本wire binding
长开本oblong
随机样本unrestricted sample
非概率样本non-random sample
非概率样本nonprobability samples
预估成本estimate
预先选定的样本predesignated sample

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