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Terms
for subject
Advertising
containing
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all forms
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in specified order only
Chinese
English
享有量数和频率
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的广告
rate holder
优先购买
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preemptive rate
佣金加 2% 的现付
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fifteen and two 15%
发票上直接
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off invoice allowance
发票上直接
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off invoice
同业
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trade allowance
同业
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functional discount
同意为高价广告出让预定时间的低
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价
preemptible rate
名品
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店
outlet store
周期性订购
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cycle discount
品质
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quality discount
媒体
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价
earn rate
年度
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annual discount
广告达到一定数量的
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quantity discount
广告量累积
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cumulative quantity discount
心理
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psychological discounting
批发
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trade allowance
批发
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functional discount
批量
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volume discount
批量
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bulk discount
批量时段购买
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time discount
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价
cut rate
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价格政策
discount price policy
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券
coupon
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包装
reduced-price pack
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后的报纸广告玛瑙行费率
minimilline
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后的报纸广告玛瑙行费率
minimil
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后的报纸广告玛瑙行费率
miniline
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店
off-price store
按箱
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case rate discount
日用商品
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连锁店
general merchandise discount chains
标签价上的
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价
off label
版面费
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space discount
系列
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series discount
组合媒体购买
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价
combo rate
联播广告
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group discount
订阅两种及以上杂志的
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clubbing offer
购货
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billback allowance
购货
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billback
达到币值
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dollar volume discount
连续排期合约
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contiguity discount
连续排期广告费
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contiguity rate
连续购买广告时段的
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一般 26—52 周
consecutive-weeks discount
连续购买广告时段的
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一般 26 — 52 周
consecutive-weeks discount
重复刊播
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价
no-change discount
长期或高频刊播广告
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continuing discount
限期内定量频次的广告时段
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vertical discount
限期现付
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cash discount
顺延媒介购买期的
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horizontal discount
频次
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series discount
频次
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frequency discount
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