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Terms for subject Advertising containing | all forms
ChineseEnglish
数据primary data
交易pass-along deal
数据secondary source data
数据研究secondary research
资料secondary source data
资料提供商secondary research supplier
产品和服务价目rate book
以电子签名或图章代替签的影本签字facsimile signature
助记mnemonic device
厂家经常向零售商提供他们能用于广告、宣传和公共关系方面的促销Manufacturers often provide retailers with aids they can use in their advertising, publicity, and public relations
厂家采用促销段使未来的零售客户和公众了解他们的产品Manufacturers use sales promotion to make their merchandise known to prospective retail buyers and to the public
天美时表、"承受打击进行时"、W.B. Doner 广告公司等、20世纪 50年代Timex, "Takes a licking and keeps on ticking" (W.B. Doner & Co. and predecessor agencies)
女性服务women's service book
实际动做的hands-on
对印版的工修润hand tooling
even page
布局和稿layout and manuscript
带特种照明、动漫或立体效果的绘广告牌semi-spectacular
慈善性二货商店thrift shop
handwriting
工制版hand type
工制版hand setting
工制版hand composition
工刻字hand lettering
工平版印刷术autolithography
工排字hand setting
工排版hand type
工排版hand composition
工涂胶manual gluing
工着色的相片flexichrome
推车广告trolley ad
提式laptop
提电视摄像机walkie-lookie
画的freehand
稿,文本script
粘盒manual gluing
绘墙面广告painted wall
绘广告牌painted bulletin
绘板painted board
绘的freehand
排字composing stick
有特种照明、动漫或立体效果的绘广告牌embellished painted
杂志社论版后右页广告位campbell soup position
ghost writer
校对助copyholder
玛氏巧克力、 "只溶在口、不溶在"、达彼思广告公司、 1954M&Ms、"Melts in your mouth、not in your hands"、Ted Bates & Co.
第一研究primary research
编辑稿editing script
美国政府标准Government Standards Manual
访员instruction booklet
费率rate book
运费和续费postage and handling charge
运费和续费postage and handling
销售辅助sales aid
Woodbury 香皂、"光洁肌肤、爱不释"、智威汤逊广告公司、1911Woodbury Soap, "A skin you love to touch" (J. Walter Thompson Co.)