| Chinese | English |
| 你能拿些桌巾给我看看吗？ | Can you show me some table runners? |
| 你认为我方地毯的价格如何？ | What do you think of our price of the carpet? |
| 6 号汽车旅馆、"我们会为你始终亮着一盏灯"、理查兹集团、1988 | Motel 6, "Well leave a light on for you" (Richards Group) |
| 媚登峰内衣、"我梦想穿着我的媚登峰内衣去逛街"、Norman、 Craig & Kunnel <-> 广告公司、 1949 | Maidenform, "I dreamed I went shopping in my Maidenform bra" (Norman, Craig & Kummel) |
| 您有多余炼钢设备待售吗？请用电话与我们公司联系 | call our company if you have surplus steelmaking equipment for sale |
| 情境性自我形象 | situational self-image |
| 我们要利用超级市场特价和买一送一的机会去购物 | We should take advantage of special offers and BOGOFs in shopping mall |
| 我准备将贵方的人造丝织物投入我方市场 | I'm prepared to place your rayon fabrics into our market |
| 我对你们的挂毯很感兴趣 | I am interested in your tapestries |
| 我想订购一些珊瑚绒毯 | I would like to order some coral fleece blankets |
| 我来听取桌裙的报盘 | I've come about your offer for the table skirts |
| 扬罗比凯自我宣传广告、"撞击"、扬罗比凯广告公司、1930 常见新闻、出版、印刷机构和组织名录 | Young & Rubicam, "Impact" (Young & Rubicam) |
| 服装、"我和 Calvin 亲密无间"、CK 专属广告公司、20世纪80年代 | Calvin Klein, "Know what comes between me and my Calvins? Nothing!" (CK) |
| 本我 | Id |
| 梅宝、"我要我的梅宝" Fletcher, Calkins & Holden 广告公司、1960s | Maypo, "I want my Maypo" (Fletcher, Calkins & Holden) |
| 理想自我 | ideal self |
| 理想自我 | ego ideal |
| 私我 | Id |
| 箭牌衬衫、"我的朋友乔・霍尔姆斯、变成了一匹马"、扬罗比凯广告公司、1938 | Arrow Shirts, "My friend, Joe Holmes, is now a horse" (Young & Rubicam) |
| 美国汉堡王、"我选我味"、天联广告公司、1973 | Burger King, "Have it your way" (BBDO) |
| 美国运通、"你可认识我?"奥美广告公司、1975 | American Express, "Do you know me?" (Ogilvy & Mather) |
| 美国音乐学校、"当我坐到钢琴前、他们笑了、但当我开始弹奏... "、Ruthrauff & Ryan 广告公司、1925 | U.S. School of Music, "They laughed when I sat down at the piano, but when I started to play!" (Ruthrauff & Ryan) |
| 自我卷入 | ego in involvement |
| 自我参照 | self-referencing |
| 自我启动 | self-starter |
| 自我定位 | self-image |
| 自我导向型 | self-oriented |
| 自我形象一致模糊型 | self-image congruence model |
| 自我意识 | self-concept |
| 自我知觉理论 | self-perception theory |
| 自我管理团队 | self-managing team |
| 自我观察法 | introspection |
| 艾维斯租车公司、"我们更努力"、恒美广告公司、1963 | Avis, "We try harder" (DDB) |
| 镜像自我 | looking-glass self |
| 骆驼香烟、"为买骆驼烟我走了一英里"、艾耶父子广告公司、1921 | Camel cigarettes, "I'd walk a mile for a Camel" (N. W. Ayer & Son) |
