| Subject | Chinese | English |
| adv. | 一则广告的两节分播 | unit split |
| adv. | 一周内的广告连播 | horizontal contiguity |
| adv. | 一天广告播出细目 | billing log |
| adv. | 一天中广告播放安排记录本 | copy book |
| adv. | 一天中广告播放安排记录本 | continuity book |
| adv. | 一天内的广告连播 | vertical contiguity |
| adv. | 一小时插播广告数 | spot load |
| adv. | 一次广告费率 | casual rate |
| adv. | 一次性广告观阅记忆 | comparative proved name registration |
| tech. | 一般采购广告 | general procurement |
| adv. | 一行业一广告代理制度 | one-company one-agency system |
| adv. | 七喜汽水、"非可乐"、智威汤逊广告公司、20世纪70年代 | 7UP, "The Uncola" (J. Walter Thompson Co.) |
| adv. | 万宝路、"万宝路牛仔"、李奥贝纳广告公司、1955 | Marlboro, The Marlboro Man (Leo Burnett Co.) |
| adv. | 三则广告联播 | triple spotting |
| adv. | 三则20秒组合广告 | triggyback |
| adv. | 三维广告展示 | diorama |
| adv. | 不同时段不同频次播出广告的媒体计划 | scatter plan |
| adv. | 不同时段不同频次播出广告的媒体计划 | scatter buying |
| adv. | 不当广告 | inadequate advertising |
| adv. | 不正当广告 | unfair advertising |
| gen. | 不登载广告的 | adless |
| adv. | 不计佣金的广告刊例价 | gross rate |
| adv. | 不计佣金的折后广告刊播价 | gross less |
| adv. | 不起眼的广告 | buried advertisement |
| adv. | 不起眼的广告 | buried ad |
| adv. | 不起眼的广告位 | buried position |
| adv. | 不足整版广告 | fractional page |
| adv. | 与同类广告的分隔 | competitive separation |
| adv. | 与道路平行的户外广告位 | parallel location |
| adv. | 专业广告 | professional advertising |
| adv. | 专业广告代理公司 | limited service advertising agency |
| adv. | 专业广告代理机构 | specialized agency |
| adv. | 专业服务型广告 | professional advertising |
| adv. | 专属广告公司 | in-house agency |
| adv. | 专属广告公司 | house agency |
| adv. | 专有广告位 | franchised position |
| adv. | 专注广告的凝视动作 | gaze motion |
| adv. | 世界电影广告协会 | Screen Advertising World Association |
| adv. | 两则同品牌同信息广告投放安排 | impact scheduling |
| adv. | 两组音乐间的播放的广告 | Stop set |
| adv. | 两边各有正文内容的对开页广告 | Scotch spread |
| adv. | 两页版广告 | jumpover |
| gen. | назв.комп. 中国北方工业公司展览广告部 | China North Industries Corporation Exhibition and Promotion Division |
| adv. | 中国国际广告节 | China International Advertising Festival |
| gen. | назв.комп. 中国民航宣传广告公司 | CAAC Publicity & Advertising Corporation |
| adv. | 中心跨页广告 | center page spread |
| adv. | 中缝广告 | ad in gutter |
| adv. | 中缝出血广告 | bleed in the gutter |
| adv. | 中草药和成药广告 | advertisement of herbal medicine and pharmaceuticals |
| gen. | 为…作广告 | puff |
| gen. | M 为M做广告宣传 | put in a plug for |
| gen. | 为…做广告 | publicize |
| gen. | 为…做广告 | advertize |
| gen. | 为…做广告 | advertise |
| tech. | 交通广告 | transportation advertising |
| adv. | 企业广告 | institution advertising |
| adv. | 企业广告 | corporate advertising |
| adv. | 企业对企业广告 | business-to-business advertising |
| adv. | 企业对企业广告公司 | business-to-business agency |
| adv. | 企业识别广告 | corporate identity advertising |
| adv. | 传单广告 | leaflet advertising |
| adv. | 伦敦国际广告奖 | London International Advertising Awards |
| gen. | 低级庸俗的广告 | ballyhoo |
| gen. | 低级庸俗的广告 | bally |
| tech. | 体育广告 | sports advertisement |
| adv. | 候车亭广告 | transit shelter advertising |
| adv. | 候车亭广告 | bus stop shelter advertising |
| adv. | 倡导性广告 | advocacy advertising |
| gen. | 做广告 | advertise |
| securit. | 做欺骗广告的交易商 | twister |
| gen. | 充斥各种广告的 | admass |
| tech. | 公益广告 | public service announcement |
| ecol. | 公益广告 | public-service ad |
| ecol. | 公益广告 | public-interest advertisement |
| multimed. | 关闭该网页时才弹出的广告 | pop-under ad |
| adv. | 分版广告 | A-B split |
| adv. | 分类广告 | classified |
| adv. | 分类广告 | classified ads |
| adv. | 分类广告 | undisplay advertising |
| adv. | 分类广告 | classified advertising |
| sport. | 分类广告 | classifieds |
| adv. | 分类广告版 | classified section |
| adv. | 分类广告网站 | classified ad website |
| adv. | 分类图片广告 | classified display ad |
| adv. | ―分钟广告 | commercial minute |
| adv. | ―分钟广告基准价 | cost per commercial minute |
| adv. | 分隔竞争性广告准则 | adjacency policy |
| adv. | 刊播广告版面或时间的交换 | contra |
| adv. | 刊播广告的正式确认 | confirmation |
| tech. | 初级广告媒介 | primary medium |
| adv. | 利用节目的广告活动 | program campaign |
| adv. | 包装上赠品、礼券、广告单等 | on-pack |
| adv. | 包装内广告传单 | package stuffer |
| shipb. | 包装和广告费 | cost of advertising and packing |
| adv. | 化妆品广告 | cosmetic advertisement |
| gen. | назв.комп. 北京建设广告公司 | Beijing Construction Advertising Corporation |
| tech. | 匿名广告 | blind advertisement |
| multimed. | 单播广告 | unicast advertisement |
| gen. | 单页广告 | ad-let |
| tech. | 口头广告 | puffing advertising |
| tech. | 可换片的广告牌 | change-panel signs |
| adv. | 合作广告 | co-op |
| adv. | 合作广告 | co-op advertising |
| adv. | 合资广告代理公司 | joint-venture advertising agency |
| adv. | 吉列剃须刀、"看上去锋利无比、摸上去锋利无比、它确实锋利无比"、麦肯广告公司、20世纪40年代 | Gillette, "Look sharp, feel sharp" (McCann-Erickson) |
| adv. | "吊胃口"广告 | sizzle advertising |
| adv. | 同一客户两则不相关联的广告连播 | piggyback unit |
| adv. | 同一客户的广告连播 | piggyback |
| adv. | 同业广告 | trade advertising |
| adv. | 同意为高价广告出让预定时间的低折扣价 | preemptible rate |
| adv. | 名人荐言广告 | tie-up advertising |
| adv. | 名片式小广告 | business card advertisement |
| adv. | 后段广告 | follow-up advertising |
| adv. | 含两个或以上相关产品的30秒广告 | split thirty |
| adv. | 含佣金的广告净价 | net plus |
| adv. | 含佣金的广告总价 | gross cost |
| adv. | 售价广告 | price advertising |
| adv. | 售点广告 | point-of-purchase advertising |
| adv. | 售给当地广告主的时段 | local sales |
| adv. | 唯一广告 | solus |
| adv. | 唯一可见的户外广告牌 | parallel single |
| adv. | 唯一户外广告架 | angled single |
| sport. | 商业广告 | commercial advertising |
| gen. | 商业广告 | commercial |
| gen. | 广播、电视中商业广告节目 | commercial |
| gen. | 商品的广告宣传，推销 | merchandizing |
| gen. | 商品的广告宣传，推销 | merchandising |
| adv. | 在广告设计中再塞进文案或图像 | shoehorn |
| adv. | 在多家电台电视台同期播放的广告 | barter spot |
| multimed. | 在线广告 | online advertising |
| adv. | 地区广告 | retail advertising |
| adv. | 地区广告 | local advertising |
| adv. | 地区性广告 | regional advertising |
| adv. | 地区性广告预算分配 | area-by-area allocation |
| adv. | 地方台广告时段销售代表 | station representative |
| adv. | 地方性广告公司 | local agency |
| adv. | 地铁广告 | underground advertising |
| adv. | 地铁广告 | subway advertising |
| adv. | 地面广告牌 | ground bulletin |
| sport. | 场边广告 | advertisement by the field |
| securit. | 垃圾广告蠢人广告的简称，主动提供的垃圾信息引诱投资者 | spam |
| securit. | 基金发布的像讣告一样简明的广告美 | tombstone |
| securit. | 墓碑广告媒体上公布证券的发行概况 | tombstone |
| tech. | 墙面广告 | wall-sign |
| tech. | 墙面广告 | wall sign |
| adv. | 处方药广告 | ethical advertising |
| adv. | 处理过分以至广告创意模糊 | smudge |
| adv. | 备播广告 | commercial pool |
| adv. | 备用广告 | pool partner |
| adv. | 复合商品广告 | multi-product advertising |
| adv. | 外围广告 | perimeter advertising |
| adv. | 外国广告 | foreign advertising |
| adv. | 多则广告预案 | pool out |
| adv. | 多层广告牌 | deck panel |
| adv. | 多有分类广告的当地小报 | penny-saver |
| adv. | 多架飞机空中组字或组图的广告 | skytyping |
| adv. | 多种产品广告 | range advertisements |
| adv. | 多种品牌广告 | range advertisements |
| adv. | 大众媒介广告 | above-the-line advertising |
| adv. | 大众甲壳虫汽车、"想想还是小的好"、恒美广告公司、1959 | Volkswagen, "Think small" (DDB) |
| gen. | 大作广告 | flog |
| adv. | 大型公交广告30×88英寸 | queen size poster |
| adv. | 大型户外广告支架14×48 英尺 | posted bulletin |
| adv. | 大型户外广告牌13.4英寸×46.1英寸 | deluxe urban bulletin |
| gen. | 大声宣传喊叫做广告的人 | crier |
| adv. | 大幅整版广告 | broadsheet |
| adv. | 大版长期限的户外广告 | painted display |
| adv. | 大规模广告 | large-scale advertising |
| adv. | 天美时手表、"承受打击进行时"、W.B. Doner 广告公司等、20世纪 50年代 | Timex, "Takes a licking and keeps on ticking" (W.B. Doner & Co. and predecessor agencies) |
| adv. | 天联广告公司 | Batton, Barton, Durstine & Osborn |
| adv. | 太阳镜、"Foster Grants 太阳镜后面的是谁?" Geer、 Dubois 广告公司、1965 | Foster Grant, "Who's that behind those Foster Grants?" (Geer, Dubois, Foster Grant) |
| adv. | 头版独条广告 | front page solus |
| gen. | 女广告员 | ad woman |
| sport. | 如果你决定投资建一个家庭健身房，可以查阅当地的分类广告，访问网上的克雷格列表，或者去趟二手体育用品商店 | If you decide you want to invest in a home gym, check out your local classifieds， Craigslist and used sports goods stores |
| gen. | 委托的广告业务 | account |
| adv. | 威登肯尼迪韦柯广告公司 | Wieden & Kennedy |
| adv. | 娱乐广告 | advertainment |
| sport. | 宣传广告 | propaganda and advertising |
| gen. | 宣传广告 | puff |
| tech. | 室外广告建筑 | outdoor advertising structure |
| tech. | 室外广告标志 | outdoor advertising sign |
| tech. | 室外广告照明 | outdoor sign |
| tech. | 室外广告牌 | outdoor advertisement |
| adv. | 封三广告 | inside back cover ad |
| adv. | 封三广告 | advertisement on the inside of back cover |
| adv. | 封二广告 | inside front cover ad |
| adv. | 封二广告 | advertisement on the inside of front cover |
| adv. | 封底广告 | back-of-book |
| adv. | 封底广告 | back cover |
| adv. | 封底广告 | advertisement on back cover |
| adv. | 封面广告 | cover |
| adv. | 封面广告 | advertisement on front cover |
| adv. | 封面广告价格 | cover rate |
| adv. | 封面广告位 | cover position |
| tech. | 小广告 | ad let |
| gen. | 小广告 | ad-let |
| adv. | 小全页期刊广告 | junior unit |
| adv. | 小型广告页 | junior page |
| adv. | 小型专业广告公司 | boutique |
| adv. | 小型交通广告板 | junior panel |
| adv. | 小幅广告版面 | fractional page space |
| adv. | 小幅广告空间 | fractional page |
| adv. | 小幅镶板户外广告展示 | fractional showing |
| adv. | 尖峰亚洲广告节 | Spikes Asia Advertising Festival |
| adv. | 布莱尔克里姆发胶、"每次只用一点点"、Kenyon & Eckhardt 广告公司、20世纪50年代 | Brylcreem, "A little dab'll do ya" (Kenyon & Eckhardt) |
| adv. | 带特种照明、动漫或立体效果的手绘广告牌 | semi-spectacular |
| gen. | 广通，公告 | advertizement |
| gen. | 广通，公告 | advertisement |
| gen. | 广告 | sticker |
| gen. | 广告 | advert |
| agric. | 广告 | bill poster |
| gen. | 广告的，业，活动 | advertising |
| gen. | 广告的，业，活动 | advertizing |
| gen. | 广告 | exploitation |
| gen. | 广告 | flak |
| tech. | 广告 | leaflet |
| gen. | 广告 | show-bill |
| gen. | 广告 | handbill |
| sport. | 广告 | advertising |
| gen. | 广告 | flack |
| gen. | 广告 | circular |
| gen. | 广告 | adverse |
| gen. | 广告 | ad |
| gen. | 广告宣传不足 | underadvertising |
| sport. | 广告业 | advertising |
| gen. | 广告业 | ad-craft |
| gen. | 广告业者 | huckster |
| gen. | 广告业者 | adperson |
| tech. | 广告亭 | advertising kiosk |
| gen. | 广告人 | adperson |
| tech. | 广告侵占 | advertising encroachment (公路用地) |
| securit. | 广告册子用于推介 | pitch book |
| consult. | 广告劝诱方法 | persuasion |
| gen. | 广告新书推广卡片 | show-card |
| securit. | 广告发行股票说明书 | advertising prospectus |
| tech. | 广告员 | publicity agent |
| adv. | 《广告周刊》最佳广告奖 | Ad Week Best |
| tech. | 免费奉送的广告品 | hand out |
| tech. | 广告商品 | door buster |
| tech. | 广告塔 | advertising tower |
| gen. | 广告塔 | ad-tower |
| tech. | 广告墙 | advertising wall |
| tech. | 广告字体 | signwriting |
| gen. | 广告宣传 | merchandize |
| gen. | 广告宣传 | merchandise |
| gen. | 广告宣传 | flackery |
| sport. | 广告宣传活动 | advertising campaign |
| tech. | 广告幕 | advertisement curtain |
| gen. | 广告通告张贴 | billsticking |
| gen. | 广告通告张贴 | billposting |
| gen. | 广告录像带影像材料 | advid |
| tech. | 广告手段 | medium of advertisement |
| securit. | 广告招股书 | advertising prospectus |
| tech. | 广告招贴布 | poster cloth |
| gen. | 广告效果指数 | ad-index |
| gen. | 广告文字撰拟者 | adwriter |
| adv. | 《广告时代》最佳广告奖 | Ad Age Best |
| sport. | 广告权 | advertising rights |
| tech. | 广告板 | poster board |
| tech. | 广告板 | sign board |
| gen. | 广告板 | advertising panel |
| tech. | 广告构筑物 | advertising structure |
| tech. | 广告标志 | advertising sign |
| tech. | 广告栏 | billboard |
| gen. | 广告栏 | adcolumn |
| tech. | 广告涂料 | show card color |
| tech. | 广告涂料 | show card colour |
| tech. | 广告涂料 | poster paint |
| tech. | 广告灯箱 | advertising lamp box |
| tech. | 广告照明 | advertising lighting |
| tech. | 广告照明 | advertisement lighting |
| agric. | 广告牌 | board |
| tech. | 广告牌 | advertisement board |
| tech. | 高楼顶上的广告牌 | sky sign |
| tech. | 广告牌 | placard |
| tech. | 高搂顶上的广告牌 | sky sign |
| tech. | 广告牌 | advertising sign |
| sport. | 广告牌 | billboard |
| sport. | 广告牌 | advertising board |
| gen. | 广告牌栏锚床座 | billboard |
| tech. | 广告牌招贴 | placard |
| tech. | 广告牌漆 | sign paint |
| tech. | 广告画 | poster color |
| tech. | 广告画 | poster colour |
| gen. | 广告画 | poster-work |
| gen. | 广告的 | promo |
| sport. | 广告的广告 | advertising |
| tech. | 广告破坏沿路景色 | advertising encroachment |
| gen. | 广告类活页印刷品 | mailer |
| agric. | 广告纸 | fly-sheet |
| tech. | 广告纸 | poster paper |
| tech. | 广告色 | poster color |
| tech. | 广告色 | poster colour |
| tech. | 广告色 | advertising colour |
| tech. | 广告色 | advertising color |
| gen. | 广告色颜料 | tempera |
| sport. | 广告规则 | advertising regulation |
| brit., busin. | 广告认可证 | Advertising Standards Authority |
| gen. | 广告评论 | ad-itorial |
| tech. | 广告费 | advertisement charges |
| gen. | 广告费 | adrate |
| multimed. | 广告跳过功能应用 | commercial skipping |
| gen. | 广告风景 | adscape |
| avia. | 广域通告 | wide area notice |
| adv. | 异议式广告 | counter advertising |
| gen. | 张贴广告通告的人 | billsticker |
| gen. | 张贴广告通告的人 | billposter |
| adv. | 张贴海报、广告的人 | sticker |
| gen. | 征求广告 | want-ad |
| gen. | 您能告诉我到时代广场乘什么火车最快吗？ | Could you tell me which would be the quickest train to Times Square station? |
| adv. | 成熟期广告 | maturity advertisement |
| adv. | 成组户外广告 | run |
| gen. | 我想我迷路了！你们可以告诉我怎样才能到达特拉法加广场吗？ | I think I'm lost! Could you tell me how to get to Trafalgar Square? |
| sport. | 所有广告必须符合安全规定 | All advertising must comply with safety regulations |
| tech. | 投标广告 | tender advertisement |
| securit. | 投资广告 | investment advertisement |
| gen. | 拙劣而夸张的广告 | buckeye |
| tech. | 招牌广告 | employment advertisement |
| tech. | 招牌广告牌 | signboard |
| securit. | 招股广告 | tombstone advertisement |
| adv. | 持续刊播的广告 | continuous advertising |
| adv. | 挂在胸前及背后的广告 | sandwich board advertising |
| adv. | 挂在胸前及背后的广告牌 | sandwich board |
| adv. | 挂金属线上的旗帜广告 | overwire hanger |
| adv. | 按广告反馈度或引发销售额而付款的广告 | per inquiry advertising |
| adv. | 按广告引发的销售计费 | pay per lead |
| adv. | 按广告引发的销售计费 | pay per action |
| adv. | 按广告效果付费 | payment by results |
| adv. | 按广告点击后的交易数付费 | cost per lead |
| adv. | 按时段分类广告价格 | time classification |
| adv. | 按照广告反馈度或引发销售额付款的广告 | per inquiry advertising |
| adv. | 按钮式广告 | buttons |
| adv. | 挑战性广告 | challenge advertising |
| adv. | 挨户送达的广告 | drop |
| securit. | 推销广告材料 | sales literature |
| tech. | 提供广告版面 | space selling |
| gen. | 插人广告 | insertion |
| adv. | 搭便车广告 | hitchhiker |
| gen. | 无广告栏的 | adless |
| gen. | 无线电广告 | Blurbing |
| adv. | 明星广告 | star commercial |
| adv. | 星期任意广告排期 | run-of-week |
| gen. | 替…做广告 | placard |
| adv. | 最临近道路的户外广告支架 | angled end |
| adv. | 最临近道路的户外广告架 | angled end |
| adv. | 最佳广告时段 | best time available |
| adv. | 最好广告位 | first view |
| adv. | 最新广告技术 | latest advertising technology |
| adv. | 月度任意广告排期 | run-of-month |
| adv. | 有冲击力的广告 | impact advertising |
| adv. | 有声广告背景音乐 | bed |
| adv. | 有特种照明、动漫或立体效果的手绘广告牌 | embellished painted |
| adv. | 有线电视广告产品目录 | cable catalog |
| adv. | 有线电视广告局 | Cable Advertising Bureau |
| adv. | 有线电视为广告播出的联网 | ad interconnect |
| adv. | 服务广告 | service advertising |
| multimed. | 服务广告协议 | service advertising protocol |
| adv. | 服装、"我和 Calvin 亲密无间"、CK 专属广告公司、20世纪80年代 | Calvin Klein, "Know what comes between me and my Calvins? Nothing!" (CK) |
| adv. | 期刊广告 | periodical advertising |
| shipb. | 期刊广告 | periodical advertisement |
| adv. | 期刊广告版面设计规格 | mechanical requirements |
| adv. | 期刊广告版面销售代表 | publisher's representative |
| adv. | 期刊广告的不等时刊载 | alternate bundles run |
| adv. | 期刊广告的双小半版 | pony spread |
| adv. | 期刊中的广告 | insertion |
| adv. | 期刊临时空出的低廉广告位 | standby space |
| adv. | 期刊内页横半版广告 | horizontal half-page |
| adv. | 期刊夹缝广告位 | gutter position |
| adv. | 期刊页面对角广告 | checkerboard |
| securit. | 期货经纪服务的广告业务 | advertising of futures brokerage services |
| adv. | 未售出广告时段 | scatter |
| adv. | 未售出海报广告容量 | voidage |
| adv. | 未提及所涉广告的邮购请求 | white mail |
| adv. | 本土广告 | local advertising |
| adv. | 本土化广告活动 | localized campaign |
| adv. | 本土化广告策略 | localized advertising strategy |
| adv. | 本地广告商 | local advertiser |
| tech. | 杂贴广告的临时棚栏 | advertisement boarding |
| adv. | 标准广告单位 | standard advertising unit |
| adv. | 标准流线型广告牌46~48英尺×14~15 英尺 | standard streamliner bulletin |
| sport. | 检录裁判员应确保运动员服装和提包上的广告必须符合国际田联的规则和规定 | The Call Room Judges shall ensure that advertising on clothing and athletes' bags must comply with IAAF Rules and Regulations (注释:1. advertising 广告通常作集合名词使用，是不可数名词；all advertising, a great deal of advertising; 2. 广告通常用 advertisement 是可数名词; 广告牌 bill board; 在报上登广告 place advertisements in the newspaper; 广告栏 columns of advertisements; 第二种用法在国际田联规则中很少见) |
| tech. | 楼顶广告牌 | sky sign |
| adv. | 横向联合广告 | horizontal co-operative advertising |
| adv. | 横幅广告 | overwire hanger |
| adv. | 欧洲广告 | Euro-advertising |
| adv. | 欧洲广告三方联盟 | European Advertising Tripartite |
| adv. | 欧洲广告代理商协会 | European Association of Advertising Agencies |
| adv. | 欧洲广告奖 | European Advertising Awards |
| adv. | 欧洲广告律师协会 | European Advertising Lawyers Association |
| adv. | 欧洲广告标准联盟 | European Advertising Standards Alliance |
| adv. | 欧洲最佳广告奖 | Eurobest European Advertising Festival |
| adv. | 欧洲艾匹克广告奖 | Epica Awards |
| tech. | 正式广告 | formal advertising |
| tech. | 比较广告法 | comparative advertising |
| tech. | 氖灯广告 | neon sign |
| tech. | 氖管广告牌装置 | neon-sign installation |
| tech. | 求职广告 | positions wanted |
| tech. | 沿公路的露天广告 | outdoor advertising along highway (牌) |
| gen. | 身挂广告牌的流动广告人 | boardman |
| adv. | 清仓售卖广告 | clearance advertising |
| adv. | Wisk 清洁剂、"污渍环绕衣领"、天联广告公司、1968 | Wisk detergent, "Ring around the collar" (BBDO) |
| adv. | 温迪汉堡包、"牛肉在哪儿？" Dancer-Fitzgerald-Sample 广告公司、1984 | Wendy's, "Where's the beef?" (Dancer Fitzgerald Sample) |
| adv. | 演示性广告 | demonstration advertisement |
| avia. | 澳大利亚广告商协会 | Australian Association of Advertising Agencies |
| avia. | 澳大利亚全国广告商协会 | Australian Association of National Advertisers |
| adv. | 爆炸型广告 | burst advertising |
| tech. | 版面广告 | space advertising |
| adv. | 理性诉求广告 | advertising of rational appeal |
| adv. | 生产资料广告 | industrial advertising |
| adv. | 生活片段式广告 | slice-of-life |
| adv. | 生活麦片、"你好、麦基"、恒美广告公司、1972 | Life cereal, "Hey, Mikey" (DDB) |
| gen. | 用广告骗人 | quack |
| adv. | 由广告主题与产品类别提示而说出品牌产品的关联研究法 | triple associates method |
| adv. | 由品牌名引发的广告记忆 | proved name registration |
| adv. | 由幻灯片组合的电视广告 | slide commercial |
| tech. | 室外电广告牌 | electric sign |
| tech. | 电光新闻广告 | electrooptical news |
| tech. | 电光新闻广告 | electric news |
| tech. | 电光新闻广告 | electrooptic news |
| gen. | 电台广告稿 | spiel |
| tech. | 电影广告 | cinema sign |
| tech. | 电灯广告牌 | lamp sign |
| gen. | 电视广告 | tele-ad |
| gen. | 电话约定广告 | tele-ad |
| gen. | 登广告 | advertize |
| tech. | 登广告者 | advertiser |
| gen. | 登广告者 | advertizer |
| gen. | 登"百万行"广告的费用 | milline |
| adv. | 看过并能关联广告主的人 | see-associated |
| adv. | 看过报刊广告符合条件的受访者 | qualified reader |
| adv. | 看过期刊广告符合条件的受访者 | qualified issue reader |
| adv. | 看过电视广告符合条件的受访者 | qualified viewer |
| adv. | 研究用广告样本 | sample of ads for study |
| gen. | 社论式广告 | advertorial |
| sport. | 禁止香烟酒类广告 | The advertising of tobacco alcohol products is prohibited |
| tech. | 空中广告 | sky sign |
| sport. | 空中广告 | sky space advertising |
| multimed. | 空隙广告 | interstitial ad |
| tech. | 竞争性广告 | competitive advertising |
| adv. | 紧挨内文的广告 | next matter |
| adv. | 紧贴编者按广告位 | following and next to reading matter |
| adv. | 编者按背面页的广告 | facing text matter |
| adv. | 编者按背面页的广告位 | facing text |
| adv. | 编者按背面页的广告位 | facing editorial |
| tech. | 网格式变换文字广告灯 | mesh sign |
| multimed. | 网页直立式广告在网页右边垂直下来的广告 | skyscraper ad |
| gen. | 美国广告业联合会 | American Advertising Federation |
| avia. | 美国广告商协会 | American Association of Advertising Agencies |
| tech. | 美术广告纸 | art poster paper |
| tech. | 美术广告纸板 | art poster board |
| adv. | 耐克、"想做就做"、威登肯尼迪广告公司、1988 | Nike, "Just do it" (Wieden & Kennedy) |
| tech. | 联合广告 | collective advertising |
| multimed. | 自动弹出式广告 | pop-up ad |
| tech. | 舞台广告幕 | advertisement curtain |
| adv. | 航机广告 | inflight advertising |
| adv. | ―般性广告 | generic advertising |
| gen. | 节目间 前，中插播的短小广告 | cowcatcher |
| tech. | 荧光灯广告牌 | video sign |
| multimed. | 虚拟广告 | virtual advertising |
| securit. | 证券发行广告 | tombstone |
| gen. | 请转告他我想要买电视广告上的汽车 | Please tell him I would like to buy the car on the TV commercial |
| adv. | 《读者文摘》广告版面规格5×7英寸 | digest-sized page |
| adv. | 调幅广告强信号区域 | primary service area |
| adv. | 调整广告尺寸 | resize |
| adv. | 调整广告尺寸 | rescale |
| adv. | 负面广告 | negative advertising |
| adv. | 财经广告 | financial advertising |
| adv. | 货架上的广告折页 | rack folder |
| adv. | 货架上的插件广告物 | shelf screamers |
| adv. | 购物点广告 | point-of-sale advertising |
| gen. | 贴广告 | bill |
| sport. | 赞助者广告牌 | sponsor's advertising board |
| tech. | 路旁广告 | roadside advertisement |
| gen. | 观看电视节目时以转换频道方式跳过广告节目 | zapping |
| tech. | 运输广告 | transportation advertising |
| adv. | 选择性广告 | selective advertising |
| adv. | 选择性需求广告 | selective demand advertising |
| adv. | 逐台播放的广播广告 | national spot radio advertising |
| adv. | 通用土星汽、"不一样的公司、不一样的汽车"、赖利广告公司、1989 | Saturn, "A different kind of company. A different kind of car." (Hal Riney & Partners) |
| gen. | 邮寄广告品单 | mailer |
| tech. | 醒目广告 | eye-catcher |
| tech. | 醒目广告 | display advertisement |
| tech. | 销售商网广告 | dealer tie-in |
| adv. | 销售现场广告 | point-of-purchase advertising |
| multimed. | 间隙广告 | interstitial ad |
| adv. | 阈下广告 | subliminal advertising |
| adv. | 阔幅广告 | broadside advertising |
| adv. | 防御式广告战役 | defensive campaign |
| tech. | 附页广告 | coupon advertising |
| multimed. | 雪崩广告 | avalanche ad |
| tech. | 霓虹灯广告 | neon sign |
| adv. | 霓虹灯广告 | electric spectacular |
| adv. | 霓虹灯广告 | neon light advertising |
| adv. | 霓虹灯广告 | spectacular |
| tech. | 霓虹灯广告 | neon |
| adv. | 霓虹灯户外广告牌 | neonized bulletin |
| tech. | 露天商业广告装置 | outdoor commercial advertising device |
| tech. | 静态广告 | static advertising |
| tech. | 高空广告牌 | sky sign |
| tech. | 高速公路路旁的超大型广告牌适于视线移动时观看 | super graphic |
