| Chinese | English |
| 中草药和成药广告 | advertisement of herbal medicine and pharmaceuticals |
| 产品和服务价目手册 | rate book |
| 享有量数和频率折扣的广告 | rate holder |
| 亲和力营销 | affinity marketing |
| 亲和推销 | affinity marketing |
| 使用习惯和态度研究 | usage and attitude |
| 分配和销售成本 | cost of distribution and sales |
| 到达率和频次 | reach and frequency |
| 厂家经常向零售商提供他们能用于广告、宣传和公共关系方面的促销手段 | Manufacturers often provide retailers with aids they can use in their advertising, publicity, and public relations |
| 厂家采用促销手段使未来的零售客户和公众了解他们的产品 | Manufacturers use sales promotion to make their merchandise known to prospective retail buyers and to the public |
| 变换主题和演员的电视系列剧 | anthology drama |
| 可兼收本地和外地节目的地域 | dual channel market |
| 含图标、视频和音频等信息的邮件 | rich mail |
| 含有字母和数字的 | alphanumeric |
| 大写和小写字母 | U and LC (= upper and lower case) |
| 大写和小写字母 | u/lc (= upper and lower case) |
| 大写和小写字母 | U&L (= upper and lower case) |
| 大写和小写字母 | upper and lower case |
| 媒体针对本地广告主和全国性广告主的广告费率差 | rate differential |
| 展览和保护图画的长方形浅玻璃箱 | shadow box |
| 布局和手稿 | layout and manuscript |
| 广告时段和版面 | advertising time and space |
| 广告饱和 | saturation schedule |
| 广告饱和 | ad saturation |
| 广告饱和水准 | advertising saturation level |
| 成本和效益的对比 | cost versus benefit perspective |
| 我们要利用超级市场特价和买一送一的机会去购物 | We should take advantage of special offers and BOGOFs in shopping mall |
| 户外广告饱和 | saturation showing |
| 所有读者阅读天数的总和 | reading days of issue exposure |
| 扬罗比凯自我宣传广告、"撞击"、扬罗比凯广告公司、1930 常见新闻、出版、印刷机构和组织名录 | Young & Rubicam, "Impact" (Young & Rubicam) |
| 排期饱和 | saturation schedule |
| 旅行和娱乐 | travel and entertainment |
| 服装、"我和 Calvin 亲密无间"、CK 专属广告公司、20世纪80年代 | Calvin Klein, "Know what comes between me and my Calvins? Nothing!" (CK) |
| 果冻、比尔・考斯比和孩子们、扬罗比凯广告公司、1975 | Jell-O, Bill Cosby with Kids (Young & Rubicam, Jell-O) |
| 果酒公司、"弗兰克和埃德"、赖利广告公司、1985 | Bartles & Jaymes, "Frank and Ed" (Hal Riney & Partners; Bartles & Jaymes) |
| 档期内广告饱和 | flight saturation |
| 欧洲剧作家和作曲家协会 | Society of European Stage Authors and Composers |
| 活动、兴趣和意见 | activities, interests, and opinions |
| 美国作曲家、作家和出版商协会 | American Society of Composers, Authors and Publishers |
| 美国有线电视管理和市场营销协会 | Cable Television Administration and Marketing Society |
| 美国食品、药物和化妆品法案 | Food, Drug, and Cosmetic Act |
| 色饱和度 | intensity |
| 订阅和出售的基本发行量 | primary circulation |
| 运用全动态和动画技术的广告 | rich media advertising |
| 运费和手续费 | postage and handling charge |
| 运费和手续费 | postage and handling |
| 阅读和注意调查 | reading and noting |
| 非饱和色 | diluted colour |
| 饱和性广告运动 | saturation campaign |
| 高脂肪、高盐和高糖的食品或饮料 | high in fat, salt and sugar |
