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克莱罗染发水:"她用了?她没用?" 博达大桥广告公司、1957
Clairol, "Does she... or doesn't she?"
(FCB)
免费享用公共资源者
free rider
公用
事业广告
advertisement of public utility
卫星
公用
天线系统
satellite master antenna TV
厂家经常向零售商提供他们能用于广告、宣传和公共关系方面的促销手段
Manufacturers often provide retailers with aids they can use in their advertising, publicity, and public relations
厂家采用促销手段使未来的零售客户和公众了解他们的产品
Manufacturers use sales promotion to make their merchandise known to prospective retail buyers and to the public
布莱尔克里姆发胶、"每次只用一点点"、Kenyon & Eckhardt 广告公司、20世纪50年代
Brylcreem, "A little dab'll do ya"
(Kenyon & Eckhardt)
您有多余炼钢设备待售吗?请用电话与我们公司联系
call our company if you have surplus steelmaking equipment for sale
美国
公用
事业广告协会
Public Utilities Advertising Association
费用制广告公司
modular agency
通用土星汽、"不一样的公司、不一样的汽车"、赖利广告公司、1989
Saturn, "A different kind of company. A different kind of car."
(Hal Riney & Partners)
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