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| English | German |
| brand colors | Markenfarben (The colors that are specific to a particular company or product) |
| brand element | Markenelement (A distinctive component that is unique to a company and that adds to its recognition with consumers) |
| brand identity | Markenidentiät (A company's or partner's logo, fonts, and colour themes or schemes intended to visually signify who and what the company is) |
| brand image | Markenimage, Gestaltungselemente der Marke (A company's or partner's logo, fonts, and colour themes or schemes intended to visually signify who and what the company is) |
| brand name | Organisationsname (Text, entered by a meeting organizer, that identifies the company or organization using Live Meeting and that replaces the image file (if unavailable) in the Live Meeting user interface) |
| brand personality attribute | Merkmal der Markenpersönlichkeit (A characteristic typically associated with a person, but inferable from exposure to and/or experience with a commercial brand) |