 |
| Subject | English | Russian |
| market. | brand idea | идея бренда (grafleonov) |
| gen. | brand idea | креативная концепция бренда (A Brand Idea is a thought/idea captured in a simple but meaningful phrase that expresses the essence of a brand. It defines the brand and acts as the central driving concept that the brand architecture is constructed from.  quora.com Alexander Demidov) |
| rhetor. | brand new ideas | свежие идеи (Alex_Odeychuk) |