| English | Chinese |
| access to media | 媒介购买权 |
| advertising to sales ratio | 广告销售比 |
| back-to-back | 广告连播 |
| back-to-back | 节目连播 |
| barrier to entry | 准入障碍 |
| barrier to entry | 市场进入壁垒 |
| be open to conviction | 能接受意见 |
| be open to conviction | 服理 |
| business-to-business | 企业对企业 |
| business-to-business advertising | 商业广告 |
| business-to-business advertising | 企业对企业广告 |
| business-to-business agency | 企业对企业广告公司 |
| call to action | 唤起行动 |
| central route to persuasion | 中心劝服路径 |
| Committee to Investigate Copyright Problems | 〔美〕版权问题调查委员会 |
| direct to home | 卫星直播节目 |
| door-to-door | 按户送达 |
| door-to-door | 挨户访问 |
| door-to-door | 送货上门 |
| door-to-door sales | 上门销售 |
| editing to music | 随音乐剪辑 |
| face to face interview | 面对面访谈 |
| fade to black | 影像逐渐隐退直至屏幕变黑 |
| film-to-tape transfer | 胶转磁 |
| following and next to reading matter | 紧贴编者按广告位 |
| go to black | 影像逐渐隐退直至屏幕变黑 |
| Greyhound, "It's such a comfort to take the bus and leave the driving to us" | 灰狗巴士、"只有坐车之趣、没有驾车之劳"、精信广告公司、1957 (Grey Advertising) |
| Hallmark, "When you care enough to send the very best" | 贺曼卡片、"如果你真的在乎、就寄最好的贺卡"、博达大桥广告公司、20世纪30年代 (FCB) |
| house-to-house sampling | 逐户发送样品 |
| house-to-house selling | 逐户推销 |
| I would like to order some coral fleece blankets | 我想订购一些珊瑚绒毯 |
| I'm prepared to place your rayon fabrics into our market | 我准备将贵方的人造丝织物投入我方市场 |
| Levy's Rye Bread, "You don't have to be Jewish to love Levy's Rye Bread" | 面包、"不只是犹太人才喜欢莱唯斯的黑麦面包"、恒美广告公司、1949 (DDB, Levy's) |
| Manufacturers use sales promotion to make their merchandise known to prospective retail buyers and to the public | 厂家采用促销手段使未来的零售客户和公众了解他们的产品 |
| Maxwell House, "Good to the last drop" | 麦斯威尔咖啡、 "滴滴香浓、意犹未尽"、奥美广告公司、1959 (Ogilvy, Benson & Mather) |
| next-to-reading matter | 正文内容旁的广告位 |
| one-to-one marketing | 个人化营销 |
| one-to-one marketing | 一对一营销 |
| opportunity to hear | 可听机会 |
| opportunity to see | 可视机会 |
| opportunity to see and hear | 广告视听机会 |
| Perdue chicken, "It takes a tough man to make a tender chicken" | 柏杜鸡、"硬汉也能做出鲜嫩鸡肉"、Scali、 McCabe、 Sloves 广告公司、1971 (Scali, McCabe, Sloves) |
| peripheral route to persuasion | 外围劝服路径 |
| pre-to-post | 广告前后购买意向变化 |
| pre-to-post | 事前事后测试 |
| pre-to-post choice | 广告前后购买意向变化 |
| pre-to-post purchase intent | 广告前后购买意向变化 |
| printing to tape | 录制磁带 |
| punch to shape | 冲压成型 |
| ready-to eat | 方便食品 |
| ready-to eat | 即食食品 |
| right to refuse | 拒播广告权 |
| subject to nonrenewal | 前广告主未履行续约而可用的广告时段 |
| Texaco, "You can trust your car to the men who wear the star" | 德士古公司、"你可以将车托付给佩戴星的人们"、 Benton & Bowles 广告公司、20世纪40年代 (Benton & Bowles) |
| to be announced | 待发布 |
| to be announced | 某时段节目待定的 |
| to be determined | 某节目时间待定的 |
| to fill | 排版填充 |
| trim to bleed | 几乎不留空白边沿的切边 |
| U.S. School of Music, "They laughed when I sat down at the piano, but when I started to play!" | 美国音乐学校、"当我坐到钢琴前、他们笑了、但当我开始弹奏... "、Ruthrauff & Ryan 广告公司、1925 (Ruthrauff & Ryan) |
| Woodbury Soap, "A skin you love to touch" | Woodbury 香皂、"光洁肌肤、爱不释手"、智威汤逊广告公司、1911 (J. Walter Thompson Co.) |
