| English | Chinese |
| activities, interests, and opinions | 活动、兴趣和意见 |
| advertisement of herbal medicine and pharmaceuticals | 中草药和成药广告 |
| advertising and marketing | 广告与营销 |
| advertising and public relations | 广告与公关 |
| advertising and sales promotion | 广告与促销 |
| advertising laws and regulations | 广告法规 |
| advertising operation and management | 广告经营管理 |
| advertising time and space | 广告时段和版面 |
| American Federation of Television and Radio Artists | 美国广播电视艺人联合会 |
| American Society of Advertising and Promotion | 美国广告与促销协会 |
| American Society of Composers, Authors and Publishers | 美国作曲家、作家和出版商协会 |
| American Society of Composers, Authors and Publishers | 美国作曲家、作家与出版商协会 |
| American Society of Journalists and Authors | 美国记者与作家社团 |
| American Television and Radio Commercials Festival | 美国广播电视广告艺术节 |
| AT&T, "Reach out and touch someone" | 美国电话电报公司、 "伸出臂膀、拥抱世界"、艾耶父子广告公司、1979 (N. W. Ayer & Son) |
| Author's and Publishers' Lending Right Association | 〔英〕作者及出版商出租权协会 |
| bait and switch | 诱饵式推销法 |
| bait and switch | 诱导转向法 |
| bait and switch advertising | 诱售广告 |
| Bartles & Jaymes, "Frank and Ed" | 果酒公司、"弗兰克和埃德"、赖利广告公司、1985 (Hal Riney & Partners; Bartles & Jaymes) |
| bills and posters | 招贴广告 |
| black and white | 黑白广告 |
| Book and Periodical Development Council | 书刊发展委员会 |
| Booksellers' Association of Great Britain and Ireland | 大不列颠及爱尔兰书商协会 |
| British Paper and Board Industry Research Association | 英国纸业与纸板业研究协会 |
| British Paper and Board Makers' Association | 英国纸业与纸板制造商协会 |
| British Rate and Data | 布拉德数据英国按月提供媒介费率和数据的机构 |
| c and lc | 单词首字母大写后小写 |
| Cable Television Administration and Marketing Society | 美国有线电视管理和市场营销协会 |
| Calvin Klein, "Know what comes between me and my Calvins? Nothing!" | 服装、"我和 Calvin 亲密无间"、CK 专属广告公司、20世纪80年代 (CK) |
| Canadian Radio and Television Commission | 加拿大广播电视委员会 |
| cash-and-carry | 现金出货 |
| cease-and-desist order | 美国联邦贸易委员会的广告播出终止令 |
| Communication, Advertising and Marketing Education Foundation | 英国传播、广告与行销教育基金会 |
| Composers, Authors' and Publishers' Association of Canada | 加拿大作曲家、作家及出版商联合会 |
| Cooperative Industrial and Commercial Reference and Information Service | 〔英〕工商业情报咨询与服务合作系统 |
| cost of distribution and sales | 分配和销售成本 |
| country and western | 乡村音乐风格的 |
| country and western | 乡村音乐的 |
| credit and delivery store | 赊购送货商店 |
| cut and hold | 定格 |
| cut-and-paste | 组合而成 |
| cut-and-paste | 剪贴制成 |
| dog and pony show | 盛大表演 |
| dog and pony show | 陈述 |
| down-and-under | 音量降低 |
| Educational, Scientific and Cultural Organization | 联合国教科文组织 |
| exhibition and publicity | 展览宣传 |
| Federation of Publishers' and Booksellers' Associations in India | 印度出版商及书商协会联合会 |
| fifteen and two 15% | 佣金加 2% 的现付折扣 |
| fit and finish | 精度与完度 |
| fit and finish | 适度与外观 |
| flush and hang | 首行满排回行缩排 |
| flush and indent | 首行满排回行缩排 |
| flush left and right | 两端对齐 |
| following and next to reading matter | 紧贴编者按广告位 |
| Food and Drug Administration | 美国食品药品管理局 |
| Food and Drug Index | 尼尔森食品药品指数 |
| Food, Drug, and Cosmetic Act | 美国食品、药物和化妆品法案 |
| general terms and conditions | 一般条款 |
| Greyhound, "It's such a comfort to take the bus and leave the driving to us" | 灰狗巴士、"只有坐车之趣、没有驾车之劳"、精信广告公司、1957 (Grey Advertising) |
| health and beauty aids | 美容美发及保健产品 |
| high in fat, salt and sugar | 高脂肪、高盐和高糖的食品或饮料 |
| International Radio and Television Society | 国际广播电视协会 |
| Ivory Soap, "99 and 44/100's Pure" | 宝洁象牙皂、"99.44%的纯净"、宝洁公司、1882 (Procter & Gamble Co.) |
| Kellogg's Rice Krispies, "Snap! Crackle! and Pop!" | 家乐氏西式爆米花、"咬一口、咔嚓脆"、李奥贝纳广告公司、20世纪40年代 (Leo Burnett Co.) |
| layout and manuscript | 布局和手稿 |
| line and wash drawing | 结合线条与水彩画的插图 |
| Lithographers' and Printers' National Association | 〔美〕全国印刷工人协会 |
| Manufacturers often provide retailers with aids they can use in their advertising, publicity, and public relations | 厂家经常向零售商提供他们能用于广告、宣传和公共关系方面的促销手段 |
| Manufacturers use sales promotion to make their merchandise known to prospective retail buyers and to the public | 厂家采用促销手段使未来的零售客户和公众了解他们的产品 |
| mix-and-match sale | 同价格不同商品组合销售 |
| mom and pop store | 小零售铺 |
| music and effects | 音乐与音效 |
| National Association of Radio and Television Broadcasters | 美国广播电视工作者协会 |
| National Society of Electrotypers and Stereotypers | 〔英〕全国电版铸版工协会 |
| objective-and-task approach | 目标任务法 |
| opportunity to see and hear | 广告视听机会 |
| owned and operated station | 广播、电视网络中的地方台 |
| pick-and-pack service | 分拣及包装服务 |
| postage and handling | 运费和手续费 |
| postage and handling charge | 运费和手续费 |
| Printing, Packaging and Allied Trades Research Association | 〔英〕印刷、包装及同业研究协会 |
| product research and development | 产品研发 |
| pull and push | 推拉书 |
| pull and push | 推拉式 |
| question-and-answer format | 问答式 |
| Radio and Television Directors Guild | 美国广播电视导演协会 |
| reach and frequency | 到达率和频次 |
| reading and noting | 阅读和注意调查 |
| research and development | 新产品研发部 |
| rock-and-roll | 摇滚乐 |
| rounding and backing | 圆脊 |
| scratch-and-sniff | 香味刮刮卡 |
| segmentation and targeting | 市场细分与目标定位 |
| Sindlinger and Company | 森德林格电话采访公司 |
| Society of Advertisers, Music Producers, Arrangers, and Composers | 美国广告主、音乐制作人、编曲及创作人协会 |
| Society of European Stage Authors and Composers | 欧洲剧作家和作曲家协会 |
| Society of Graphical and Allied Trades | 〔英〕书画刻印及同业协会 |
| Society of Motion Picture and Television Engineers | 美国电影与电视工程师协会 |
| Society of Technical Writers and Publishers | 〔美〕技术作家及出版商协会 |
| Standards and Practices | 美国电视台网标准与惯例 |
| step-and-repeat machine | 拷贝机 |
| Stop Advertising Alcohol on Radio and Television | 阻止电台电视台播放酒类广告的公民团体 |
| string and button | 以线钮固封的文件袋 |
| string-and-button envelope | 以线钮固封的文件袋 |
| Timex, "Takes a licking and keeps on ticking" | 天美时手表、"承受打击进行时"、W.B. Doner 广告公司等、20世纪 50年代 (W.B. Doner & Co. and predecessor agencies) |
| tracking and monitoring | 跟踪监测 |
| travel and entertainment | 旅行和娱乐 |
| U and LC | 大写和小写字母 (= upper and lower case) |
| up-and-over | 音量盖过说话声 |
| up-and-over | 音量增高 |
| upper and lower case | 大写和小写字母 |
| US Patent and Trademark Office | 美国专利商标局 |
| usage and attitude | 使用习惯和态度研究 |
| usage and attitude | 使用与态度 |
| use and gratification model | 使用与满足模型 |
| values and lifestyle | 价值观念与生活方式 |
| values and lifestyle research | 价值观念与生活方式研究 |
| We should take advantage of special offers and BOGOFs in shopping mall | 我们要利用超级市场特价和买一送一的机会去购物 |
| work and tumble | 全张翻转印 |
| work and tumble | 牙口反 |
| work and turn | 全张翻版印 |
| work and turn | 自反 |
